Building a Brand Archives - Blog

Latest from The Z's

Ways to Make Customers Fall in Love with you and your Business

Think about the last time you called your mobile phone company. Was it a call you dreaded making? Probably, because as consumers we have almost become to expect bad service. The truth is, we remember (and repurchase from) businesses who help us feel special, right? Now, think about your customers. What would they say about […]

READ MORE

Establishing a Brand Voice Online

If you want to build a presence that speaks to your readers on a personal level, you have to establish a brand voice. When we think about well-known brands, big names like Pepsi and Nike come to mind. Sometimes these companies communicate so clearly and consistently, we forget that they’re businesses and not individual people. When […]

read more

Ways to Build Influence on Social Media

There are several ways to build influence on social media. But, it all begins and ends with having conversations and being a human first. Show your audience that you’re a real person and that you care. They need to know you understand who they are and what they find valuable. To achieve this, you will […]

READ MORE

4 Ways to Build Influence in your Business

Learning how to build influence in your business has tons of benefits. And, can be incredibly lucrative in the business world. What are you doing today to spark your influence with others? This post will help uncover 4 ways to build influence in your business — and really, your life. Build Influence Through Power … […]

read more

How to Build a Million Dollar you | While Speaking your Truth

“You never know what’s around the corner. It could be everything. Or it could be nothing. You keep putting one foot in front of the other, and then one day you look back and you’ve climbed a mountain.”— Tom Hiddleston We love this quote; because building a million dollar you, is a process. And, when […]

READ MORE

What does your Online Presence say about you?

Creating an online presence can be hard work as entrepreneurs. Back in the days when you were hired by a company, or freelanced for someone — we didn’t worry about anyone searching you up on Google. In many ways, people will legitimately stalk you online to learn as much about you before ever reaching out. […]

read more

How to Structure your Business Story

It’s rare for us to remember the last social media post we read or even a breaking news press release. What we do tend to remember however, is how something made us feel. How to structure your business story is critical in having your audience connect with the right elements of your content. And in […]

READ MORE

Social Media for Beginners | New School Marketing

If you are anything like us, you built your business offline (first). And then somewhere along the way you realized you had to make changes. In order to keep up with the time – you had to adopt social media into your marketing efforts. We chose to call it new school marketing in this post – for […]

read more

Attraction Marketing Tips for Entrepreneurs

Launch a business and the rest falls into place, right? You have probably figured out by now that unfortunately, that’s not the case. And, many entrepreneurs can start to feel like they’re spinning in circles – often. What we do know is that when we launch we’re excited. That is one of the primary keys […]

READ MORE

Find Your How | Practical Guide For You And Your Team

In an earlier blog this week, we spoke about how to ‘Find your Why‘. After an influx of feedback today we want to dive a little deeper and talk about how to Find your How. If you haven’t gone through the guide to finding your why (for yourself and/or your team) we would encourage you […]

read more