We recently read an article by Mark Schaefer, the executive director of Schaefer Marketing Solutions. He’s also the author of several best-selling digital marketing books. And in this article, we will reference what he describes as; how to create compelling...
We hear ‘Email marketing is dead’ — a lot. However, they fail to tell you that it’s probable they’re just not sending the right messaging to their subscribers because, in our opinion, it is alive and well. Think about the big...
Nearly half of influencers, network marketers and entrepreneurs struggle with turning out new and more interesting content. Yet, on average, about 60% of those in the marketing space put out at least one piece of solid content weekly. Although that may not...
The primary way to increase engagement is to create shareable content. To do so, you want to develop relatable pieces your audience will want to engage with. Market research has shown that people often respond positively to a good story they can relate to. So, when...
We are always looking at finding more effective ways to create content, right? Recently, we came across a great piece of content written by a marketer named Mark Shaefer and used the acronym RITE. So, we thought it was a GREAT way of keeping our creating on...
Marketing has changed a lot over the last few years, right? However, some aspects of marketing haven’t changed much over the years at all — and one of those is how to deliver an effective call to action (CTA) through the content you are creating. We get it, it can be...
