Today, we want to have a real talk with you about something we like to call Shiny Object Syndrome—and how it’s killing your business.
We’ve been in this profession for a long time and have seen trends come and go. But one common challenge we see year after year is people getting excited about the “next big thing” and trying to do a lot of things at once.
“What’s wrong with that?” you might ask.
Well, this: bouncing around and attempting to do fifty different things—either all at once, or one after the other—and this ultimately leads to a lack of results. In this post, we want to highlight three important things about Shiny Object Syndrome. Let’s dive in!
1. Splintered Focus
First, it’s important to understand that anything you add to your life will create distraction. We all have busy lives, careers, families, our network marketing businesses, etc. Adding another business or program to the mix just leaves us scattered. Success comes from having blinders on and staying focused on just one thing.
2. The Short-Game Trap
Second, We’ve said it before, but it’s worth saying again. If you want to be successful, you need to play the long game. Success doesn’t happen overnight! It takes time and perseverance. For example, in our own careers, it took two years of staying the course and making adjustments before things started skyrocketing. So as tempting as it may be to focus on short-term gains, stick with the long-term plan—yo’ll be glad you did!
3. Displaced Blame
Lastly, and this one may be difficult to hear: if your business has plateaued or even gone backwards, it’s not necessarily the fault of the company or system. It’s likely the result of your own actions or lack thereof.
As an entrepreneur, you have to recognize that the success of your business depends on you! You need to get back to the basics and work hard just like you did when you first started. People often forget this (we’ve been guilty of it ourselves), but accountability and responsibility are key to a successful business.
So guys, we urge you to stay focused, keep the long-game in mind, and take ownership of where you are in your business. Credibility and reputation are everything in this profession—and while they take years to build up, it only takes a few seconds to destroy them.
If you start promoting different things, you’re going to confuse your audience. People want certainty, and they want to join someone who is reliable, consistent, and competent. That’s why we’ve attracted so many people over the years! We stayed focused, committed to the long term, and gained credibility when people saw that they could count on us.
It’s not easy to resist Shiny Object Syndrome, and it can creep into your business at any time. But if you make the effort to stay solid and unwavering by embracing the three tips above, you will succeed!
Take care and see you soon!