Have you heard of the term taproot before? We were shocked at how many people aren’t using this technique in their businesses. And so naturally, we wanted to create a solid blog to help you learn and master the taproot.
This skill is used to help you locate leaders within your organization and/or through their connections. Now please note that in this post we will share our perspective for those in the network marketing profession. However, we readily believe it can be applied anywhere in entrepreneurship.
WHAT IS TAPROOTING?
First, think of roots. They grow underground and often go on for yards and yards, right? Well, apply this thought to your network marketing organization. Too often people focus on those closest to them in their ‘front lines’ – meanwhile, your best leaders may in fact be levels deep.
Those are the leaders we want to help you reach.
HOW TO TAPROOT IN NETWORK MARKETING
The network marketing industry (and other human service type businesses), are built on relationships; Having conversations, learning more about others – wants and needs – and how to serve others best. So, often there are leaders just waiting to flourish but haven’t had the support.
Let’s be honest, there are tons of people who sign up their family and friends and then suddenly quit or move on. And as a result, these people are sort of just hanging out and hoping for the best.
This is where you come in.
PROTECT THE PERSON’S INTERESTS
This strategy should be used upon new enrolment of a new business partner. They’re fired up and excited, right? Stop them right there! Let them know you are so pumped for them but we want to make sure we get started the right way.
Walk them through what this could look like. Remind them how they got started – it was likely through a seasoned leader who already knew the ins, outs and how to handle objections of the business. Let your newest team member know you want the same for them.
The last thing you want them to do is blow through their warm market the wrong way. Because as we all know, this business is often built primarily on a hot and warm market approach.
Maybe going a little old school here but ask them to make a list of their closest contacts. Together, depending on your own marketing strategies (on or offline) you’re going to discuss with them how to reach out effectively to their markets.
HOW TO TAPROOT IN DEPTH
What we have found over the years in our own businesses is that when we are digging deep into our organizations, it may take us 7-10 generations deep to find that leader ready to run. So please understand the process can take a bit of time but, can change the face of your business in the long run.
This is why we always go back to this being a relationship business.
Whether someone is on your frontline or levels deep – you each have a commonality you should explore. And what better way to grow a business than with others who are all in like yourself.
Once you have uncovered that gem, work with them to do the same thing. Because the truth is there are likely people deep in their organizations who are just waiting for that call or private message too.
On a personal note, having to dig so deep into an organization can be incredibly disheartening. But we need you to remember this — people are going to quit no matter what you do. And so, instead of focusing on those you have to drag and/or convince spend that energy digging deep and gathering your tribe.
FINAL THOUGHTS …
Overall, learning how to taproot is a great way to get your team into momentum. This skill is basically working through people to find people. As long as you keep the ball rolling, it is a powerful way to never run out of people to talk to.
If you keep at it everyday, you can experience your team will be fired up! The priority here though is staying active and consistent with this approach. When you let off the gas remember you will have to work at getting that ball rolling all over again.
If you haven’t already, be sure to join our Facebook Group — Influencers Hangout — This is a place for network marketers who want to learn how to use social media the right way to grow their business! Or in the mean time, learn a little bit more about who we are and why, we believe in ‘Breathing Life into People‘.
Spark your Influence,