An elevator pitch is a brief, persuasive conversation that you use to spark interest in your products, services or business. You can also use them to create interest in a project, idea, or opportunity – including yourself.
And, a good elevator pitch should last no longer than what you would envision a short elevator ride of 20 to 30 seconds, (hence the name, right?).
They should be interesting, memorable, and create curiosity in what you do. They also need to explain what makes you – or your organization, product, or idea – unique.In the first of our 3-part series, we’re going to give you some framework on how to craft your story — to share — by way of an elevator pitch.
Please note: It can take some time to get your pitch right. You’ll likely go through several versions before finding one that works best and that sounds natural in conversation. Too often, elevator pitches are tied directly to salespeople … What we want to encourage you to do is view it as an opportunity to share a snippet of your story aligned with the solution you have to give.
What Makes a Good Elevator Pitch?
We believe there are two parts to crafting the right pitch and as described in the video below, a bit like a toothache. Think about it like this; you have the BEST solution for toothaches and, the you know the person you’re chatting with is experiencing one. So, you are going to;
- Lead with the pain point (how you had one, someone you know had one, empathize with the pain, etc.) and then,
- create curiosity and offer the solution (aspirin, salt water rinses, or whatever you offer to EASE that pain point).
These 2 steps will never fail you.
A great habit to get into is always refer back to why you started in your business. It’s probable you decided to jump in because it was a solution to a problem you were experiencing, right? Now, this doesn’t necessarily mean the person you’re speaking to has the exact same problem but … it’s likely they will relate to why you do what you do.
Another thing we REALLY want you to keep in mind while you prepare to deliver your elevator pitch is what you goal is — what is your desired outcome? When we have a goal in mind, this will help us direct the conversation following its delivery. See, what you’ve spoken to the pain point followed by the curiosity — if you have done this effectively, your prospect will ask questions.
Whether it’s because they want to learn more about the products, services, opportunity or you.
be prepared on where you want this conversation to go.
Additionally, you want to be ready to keep the conversation going or at least to a point of being able to swap contact information or even a time you can chat with them again. Without a goal in mind, this will be more difficult to do and, we’d hate to see a GREAT elevator pitch wasted.
After all, when crafting this snippet of your story it is often someone’s first introduction to who you are and, we can only make a first impression once! You have a solution in your business that can go on to change and inspire someone else’s life — you should always take your opportunity to share it.
Your story can be the one to save someone from pain or circumstance or at the very least ENHANCE their life.
Be sure to check back next week for Part Two in Crafting your Story though your Elevator Pitch!
Do you have existing one you would love to share? Feel free to drop it in the comments and be sure to Subscribe to us on YouTube while you’re there checking out the above video.