Sarah here, and today I want to talk about an aspect of recruiting we haven’t talked about in a while—and that’s the importance of cultivating relationships. Building genuine connections with others is the key to long-term success, and in this post, I’ll share with you my daily approach to relationship-building, which I call the “BE” Attributes”.
To truly understand the concept of cultivation, let’s look at its definition. Cultivating means acquiring or developing a skill by putting in effort and care. It’s about being intentional. This is crucial because it’s easy to get caught up in the transactional aspects of recruiting when, in reality, the real value lies in building lasting relationships.
Personally, I find great joy in cultivating relationships, which is why I embraced network marketing. And of course, the ultimate goal is to sign people up for our business and have customers use our products. So, let’s jump into these “BE” Attributes and explore the things we can do every day to grow our teams.
1 – BE Valuable
Instead of focusing solely on sales or closing deals, we should prioritize being valuable to others. Each day, make it a point to make new friends and enrich each other’s lives. Approach every interaction with the mindset of service and learning—what skills do you possess that can provide value to others?
Also, identify three topics you’re passionate about and can share knowledge on. And when you’re confident that you can deliver this knowledge, start sharing with anyone who could benefit from it. Transferring knowledge through a conversation, an email, or even a social media post adds value to the lives of those around you!
2 – BE Loving
While it may seem obvious, not everyone embodies unconditional love in their relationships. Practice active listening and genuinely engage with others. Be fully present in conversations, showing respect and making others feel heard and understood. Ask questions about the things they’re sharing with you, and encourage them to share more if they’re comfortable. These simple acts of love can go a long way in building meaningful connections.
3 – BE Human
Life is messy, and it’s okay to make mistakes. Be proud of who you are: all of your strengths, and all of your vulnerabilities. By being open about your own journey and experiences, you create a relatable and human connection with others. Remember, being human means accepting that life happens, while striving to make a positive impact on those you meet.
4 – BE Creative
I’ve seen it happen so many times—people get stagnant in their businesses because they stop reaching out when one method doesn’t deliver the results they wanted. But I’ll encourage you to break free from the confines of traditional networking and find innovative ways to connect with people both online and offline!
Explore different avenues, such as attending networking events, joining social groups, or engaging in online communities. Don’t hide behind your computer screen—people still crave authentic human interaction. If you hit a wall with outreach, the worst thing you can do is stay there. Don’t be afraid to try new things, and enjoy the opportunity to use your creativity in your business!
5 – BE A Rock
And finally, in this world of uncertainty, be the consistent presence that people can rely on. Keep your promises, follow through with commitments, and stay connected. Your reliability and consistency will earn you the trust of others, especially in times when they may feel lost and in need of guidance. Strong friendships and professional relationships are born and maintained through the power of consistency.
So to sum it up, don’t settle for surface-level connections. Implement these five keys: BE valuable, BE loving, BE human, BE creative, and BE a rock—and watch your relationships thrive! Embrace them in your personal and professional life, and witness the transformation of your connections. Get ready to see amazing results and create lasting bonds that will benefit you and those around you. See you soon!