Time is arguably one of our most valuable assets. After all, many of us find our way into entrepreneurship to do things on our own time. Now, of course, we learn quickly that attaining that time freedom takes work — but we also know it’s worth it. And so, we tend to seek out time-saving tips wherever we can.
This does not by any means mean cutting corners either. It does, however, mean us learning a few fantastic ways along the way to become more efficient and mindful of how we spend our time.
In today’s post, we want to touch on the topic of repurposing your content.
TIME-SAVING TIPS TO REPURPOSE YOUR CONTENT
Throughout your entrepreneurial career, you have likely dedicated (or we hope you have) hours to content creation and content marketing. Unfortunately, content can be a set-and-forget model when distributed right in many ways.
This might mean revising it from time to time; a quick comment or reply can get it back circulating again, for example, but what about that content that is a little bit more dated? What could be time-saving when you’re digging in the crates!?
Well, that’s where repurposing comes in.
First and foremost, 90% of the content you create should be evergreen. This type of content stays relevant for months, even years. So, think back to last year when you were pumping out some solid content (adjust the time to reflect your experience, of course).
REPURPOSING YOUR CONTENT MADE SIMPLE AND EFFICIENT
Take a moment and have a look into your old notes, Facebook memories, an old blog or LinkedIn article and anywhere else you’ve created content over the years.
Make sure it’s at least 3+ months old to your audience.
- Read it over and ask yourself; is this still relevant? Valuable?
- Is this a topic worth revisiting?
- Does the content still align with my beliefs? Vision? Goals? Brand?
- Will my audience benefit from potentially revisiting this topic?
If all things match up, you’re good to go!
Now, of course, you don’t want to copy and paste that previous content merely. Instead, you want to freshen it up a little — it’s possible you can shed some new insight or a different perspective even.
The bulk of it will stay the same, and that’s the evergreen beauty.
What more could you do once you’ve spiced things up in the written part of this content? If an image is attached to it – 99% of the time, use a new one. Recycling pictures on the same written content is in some ways ‘too obvious’. On the other hand, doing a minor tweak like switching an image brings a whole new light (and life) to the content from that previously shared piece.
And, if you chose not to use an image previously — consider adding one now or vis versa. This is incredibly time-saving for you and allows you to continue to push out quality, valuable content to your audiences.
GRAB THAT LONGER CONTENT AND SPLICE AWAY!
Think about your posts that are anywhere from 4+ paragraphs or more. Then, you could consider splicing that content into four different ones (or more). Often, these one-liners or paragraphs can help jog your creative content brain and help you create new stuff with a simple nudge from that older content.
One of our best time-saving tips is consistently generating new content from existing published content. LinkedIn or blog posts are great spots for longer posts that you can slice and dice on other social media platforms like; Facebook, Twitter, Instagram or Pinterest.
Try to keep these time-saving tips in mind when creating new content. You want to keep that funnel filled with fresh stuff all the time that you can go back to and borrow from when you’re in need!
What are some time-saving tips for repurposing content you’ve learned along the way?