Time, is arguably one of our most valuable assets, right? After all, many of us find our way into entrepreneurship to allow us to do things on our own time. Now of course, we learn quickly that attaining that time freedom takes work — but we also know, it’s worth it. And so, we tend to seek out time saving tips wherever we can.
This does not by any means mean cutting corners either. It does however mean us learning a few amazing ways along the way to become more efficient and mindful of how we spend our time.
In today’s post, we want to touch on the topic of repurposing your content.
Time Saving Tips to repurpose your content fast
Over the course of your entrepreneurial career, you have likely dedicated (or we hope you have) hours to content creation and content marketing. In many ways, content can be a set it and forget it model when it’s distributed right.
On social media this might mean revising it from time to time, a quick comment or reply can get it back circulating again for example but, what about that content that is a little bit more dated? What could possibly be time saving when you’re digging in the crates!?
Well, that’s where repurposing it comes in.
First and foremost, 90% of the content you create should really be evergreen. This is the type of content that stays relevant for months even years. So, think back to last year when you were pumping out some solid content (adjust the time to reflect your experience of course).
Repurposing your Content made simple and efficient
Take a moment and have a look into your old notes, Facebook memories, an old blog or LinkedIn article and anywhere else you’ve created content over the years.
Make sure it’s at least 3+ months old to your audience.
- Read it over and ask yourself; is this still relevant? valuable?
- Is this a topic worth revisiting?
- Does the content still align with my beliefs? Vision? Goals? Brand?
- Will my audience benefit from potentially revisiting this topic?
If all things match up, you’re good to go!
Now of course you don’t want to merely copy and paste that previous content. You want to freshen it up a little — it’s possible you can shed some new insight or a difference perspective even.
The bulk of it will stay the same and that’s the evergreen beauty.
Once you’ve spiced things up in the written part of this content what more could you do? If there is an image attached to it – 99% of the time, use a new one. Recycling pictures on the same written content is in some ways ‘too obvious’. Doing a minor tweak like switching an image, brings a whole new light (and life) to the content from that previously shared piece.
And, if you chose not to use an image previously — consider adding one now or vis versa. This is incredibly time saving for you and allows you to continue to push out quality, valuable content to your audiences.
Grab that Longer Content and Splice Away!
Think about your posts that are anywhere from 4+ paragraphs or more. You could consider splicing that content into 4 different ones (or more). Often, these one liners or paragraphs can help jog your creative content brain and help you create new stuff with a simple nudge from that older content.
One of our best time saving tips is always generating new content from existing published content. LinkedIn or blog posts are great spots for longer posts that you can slice and dice on other social media platforms like; Facebook, Twitter, Instagram or Pinterest.
Try to keep these time saving tips in mind when creating new content as well. You want to keep that funnel filled with fresh stuff all the time that you can go back to and borrow from when you’re in need!
What are some time saving tips to repurpose content you’ve learned along the way?
If you haven’t already, be sure to join our Facebook Group — Influencers Hangout — This is a place for entrepreneurs who want to learn how to use social media the right way to grow their business! Or in the mean time, learn a little bit more about who we are and why, we believe in ‘Breathing Life into People‘.
Spark your Influence!