Following the habits of successful entrepreneurs has been something we have mirrored for decades. This is similar when it comes to following successful content creators.
Especially since 91% (2020) of business-to-business pros have a strong content marketing presence in their online strategies. When we look at those who set the marketing trends, these are great numbers to consider.
And so, we know that creating new content regularly can be challenging for many people.
At one time, we felt the same way but knew the importance. This meant we needed to find a way to make it work for us and for our audience. We are all about creating new and effective habits; content creation is no different!
4 Habits of Successful Content Creators
We have watched fellow entrepreneurs, digital agency professionals, and full-time creators practice the following habits regularly. We found that when we started using some of their techniques — content creation became much more seamless, which allowed us to stay consistent.
Curate Other Creators’ Content
There is an abundance of existing content online, right? The good news is it is appropriate to curate content when you have something valuable to add.
Don’t just share an article or video of another person without being able to position yourself as an authority with it as well. One great way is to add a solid commentary piece about an article you want to share. This allows a solid piece of content to be shared AND enables you to add your expertise into the mix too!
Network Regularly and Effectively
We all spend considerable time on social networks. But then, let’s get social!
One of the most prominent habits of successful content creators is their ability to network. Whether they are connecting with others in their niche, researching a variety of opinions, checking out what thought leaders are saying, or following the influencers, they recognize that they are in the know.
Remember, this should be a separate habit outside your intentional networking with prospects. This networking may lead to collaborations, referrals, or a great bank of trendy content.
Do you want your audience to remember your content? Don’t just repeat the things you know — explain why they’re essential. Furthermore, consider what your audience can take away from it.
The people consuming your content aren’t interested in just hearing you talk (sorry!). Instead, they come looking to fulfill a need.
Whether those needs are to solve a problem or improve their productivity, it’s your job to put your observations into context so that they can understand the takeaway lessons from it.
Stay up to date on Trending Topics in your Niche.
The last of the 4 habits of successful content creators is consuming content relevant to audiences.
Creating great content that resonates with your target audience requires you to know what’s happening in your industry. And they aren’t just browsing — they are looking online for industry news and trends.
This sets them up perfectly to understand what shapes their target audience’s mindset in the present time. Additionally, this is ideal for staying proactive in your niche instead of reactive.
Just know that being a successful content creator starts with the habits you begin to form because they’ll set you up to produce some valuable content for your audience.