This post is for you if you are looking to be viewed as an expert in your niche. Even with us having spent more than a couple decades building our businesses, we found once we made our way online that we were still feeling unseen.
This of course is largely as a result of the quantity of people online. We knew, that we wanted people to start seeking us out in ways we were confident we could help. So, we have put together the top tips we have for helping you do the same!
Oh and the good news? You can accomplish this credibility and visibility with a little time, some patience and a whole lot of passion.
6 Ways to be seen as an Expert in your Niche
You will want to take action on this (sooner than later if you are looking to;
- Build credibility in your industry and be seen as the expert in your niche, but you aren’t sure where to start.
- ‘Elevate’ your profile with ads (not ideal anyways!)
- Have your customers see YOU as the credible expert in their problems, the one who can help them get what they need and want.
Speak to your Ideal Customer/Client
Remember, you are focusing on becoming viewed as the expert in your niche so, this means when you are creating content you should be creating for your ideal customer or client. You don’t need to be for everybody! But, you need to be the right person for the right people.
Think about who you customer avatar; who are they, where do they shop, where do they live, what do they need? Knowing who they are will help you craft the content that SPEAKS to them. Develop that loyal tribe through you expertise and influence in the areas they need and want it most.
Solve their Problems they are Experiencing Today
Yes, it can be tempting to share everything you know all at once (we get it — we’ve been there!) However, this is where you want to pay close attention to what your ideal customers and clients are struggling with today. This will allow you to get super micro on your solutions and help them take immediate action.
When we go to broad or super general, it can leave the reader/viewer with very little to act on or, feel far too overwhelming. Small pieces of value and tips they can take action on are critical!
Don’t be Shy to Share your Opinion
Not all things are black and white, right? This is especially true when it comes to your personality paired with being viewed as an expert in your niche. Chances are, your niche isn’t unique but guess what? You are. Sharing your opinions and perspectives are great ways of helping you stand out from the other experts out there. It’s a noisy social media world — use your opinions loud and proud.
Step up and out on the 75%
This one might sting a little …. do you ever find yourself only speaking up when you are 100% sure you know what you’re speaking about? Let us explain. Consider the topics in your niche you know a whole lot about — if we’re being honest there’s no way you know 100% about every piece of the niche inside and out. It can feel like it for sure — but, you are always learning and growing, right?
So, don’t hesitate to create content where you know 75% about it. This can always leave room for your interpretation, opinion, examples and experiences. It’s OK to source other experts whom you rely upon for specific facts — but don’t sell your own knowledge short either!
Studies show that you are not more likely at 90% to achieve a better response than that of 75% (sorry ladies this is especially true for you!) Don’t be afraid to put yourself out there, even on the topics you’re not 100% sure on (yet).
Create a Piece of Content known as ‘Flagship’
Depending of course where you are on your influencer and entrepreneurial journey, this flagship content may look a little different. For example, if you are already an avid blogger, content creator, contributor or otherwise in your niche — you may just be ready for a book.
Or, if you are brand new still navigating your way around a flagship piece of content could be a longer video, audio or even an e-book.
Wherever you are — make it happen. Being viewed as an expert in your niche is only the beginning – like any expert you have to keep delivering and overdelivering to your tribe, loyal followers and fans. In some ways these pieces of content allow for a great resource or prop but, they also hold a ton of merit to the ‘everyday person‘.
Apply for Media Opportunities
Did you find yourself a little taken back by this title? We were initially!! Well, that is until we realized it actually sounds scarier than it is. Media includes everything from guest blogging, podcast interviews, contributor on a video etc.
Check out thought leaders and fellow entrepreneurs in your niche and see what opportunities they may have you can apply to. Expect to do these pieces without a commission attached for you and look at them as perfect opportunities to position yourself as an expert in your niche.
Overall, we hope you found these tips valuable and can’t wait to see you put them to use! You have an incredible opportunity in front of you and we believe the world needs to hear, see and feel what you have in store for them.
If you haven’t already, be sure to join our Facebook Group — Influencers Hangout — This is a place for network marketers who want to learn how to use social media the right way to grow their business! Or in the mean time, learn a little bit more about who we are and why, we believe in ‘Breathing Life into People‘.
Spark your Influence!