By now, you know that content matters. It would be best if you were committed to consistently delivering valuable and authentic content to your audience. So, some dynamite content out there is not getting the love it deserves. Why? Well, simply because it’s not being seen! This post will share three proven social media tips to attract the right attention. And the attention you deserve!
Let’s clear something up: content rules all. However, it doesn’t stop there. A considerable part of the content process (when on social media) is engaging with others too. Of course, this assumes you are using your profile for this content – not a business page (a whole other topic!). The bottom line is if you want people to engage, you too need to be engaging.
Some content is also ideal for the Facebook or LinkedIn groups you are a part of. Delivering content consistently on those mediums is a dynamite way to attract suitable attention.
What is the Right Attention?
What we qualify to be the right attention is the attention of your ideal prospects or customers. These people in your audience fit nicely into your customer avatar. As we have discussed in previous posts, once you unlock who your customer avatar is – these are the people you are writing to, sharing images and videos with, etc.
Sure, it’s great to hear from family and friends who may not fit into your avatar the same way – and this is why staying authentic to who you are should always be the foundation.
Another great attribute of the right attention for your business is creating content that your audience will share for you. This helps take a lot of the leg work out of the equation for you – especially in terms of organic content.
Remember this when you are in creation mode – ask yourself, ‘would I share something like this?’. Simple tweaks to existing content can also enhance the YES to the former question.
3 Proven Social Media Tips to Attract the Right Attention
The following are tips that we have used over and over again. And teach others in our organizations to do as well. So as far as the proven model, it has served us well. The goal, however, is consistently identifying the right attention for you and making the adjustments you need to attain that.
Before anything, though, please create your customer avatar. This can make or break the content you are putting out there. And when your time is of the essence, this isn’t something we take lightly.
Create your Images
Stock photos come in handy – and are beneficial depending on the topic you are discussing. However, using your images or creating your own is far more valuable. It gives a unique, stand-out vibe to them. Also, with free (or paid) services like Canva, you can use their tools to enhance your images.
It could be a text overlay look you are after. Or, you could add your website or infamous hashtag to the corners. Whatever the case, creating your images will attract more eyeballs and enhance the likelihood of your content being shared.
Take a quick scroll through your camera roll; what incredible images can you freshen up with a platform like Canva? Let us know how that goes for you!
User-Generated Content Wins all the Time
The game changes when you start to incorporate user-generated content into your strategies. Not only does this help you attract the right attention, but it also has your audience feel heard. Think about it, someone who fits into a customer avatar perfectly asks a question. So what are the chances that others who also fit that profile would want to know something similar? Pretty high.
Grab that question and create a solid social media post about it and its answer. Overdeliver here, let your personality shine through and get that question answered.
Stay Current, Be Relevant
There is no secret that hopping on a trending topic can help you generate more eyeballs on your content. However, you still want to ensure that you are going against the grain in some way. Otherwise, you will blend in. Additionally, remember the goal is attracting the right attention – so stay on topic or ‘in your lane.’ Finally, even though something is trending, it still has to hold a bearing on your business.
The last piece we want to mention in this tip is to avoid using auto-generated poster software. Instead, take a few moments in the day and post the content organically. Many times, especially on platforms like Instagram and Facebook, they don’t love the auto-software. As a result, the algorithm won’t love on you either.
Be honest, be relevant, and be relatable.
Your prospects will love you for it, which creates strong brand loyalty and long-lasting relationships and drives your business sales volumes upward and onwards.
Let us know if these tips were helpful for you and which one.