While on the outside it looks like we’ve always been profitable or successful, there have been times when we felt like our business would crush us. In some ways, we live in a world of duality, where things can be easy and hard at the same time. This is how we feel about business.
But here’s the thing – we never give up, no matter what.
If we’re stuck and confused, we lean on each other or our network and seek support. We search for answers and try new things. Additionally, we develop, cultivate, and leverage our strengths, our skills. We know what we’re best at, and we try to focus mostly on that.
We’re grateful for the relentless persistence and faith in ourselves because that’s what allowed us to scale from zero to 7 figures, consistently. It’s not magic …
… it’s hard work.
That’s why probably one of our favorite sayings is ‘success is not an accident.‘
There’s no doubt that there are many skills you need to have in your toolbox to become a successful entrepreneur. But as your business starts generating profit, you’ll then be in a position where you can delegate certain activities to focus on what you’re really good at.
For example, if your business is doing at least 6 figures in revenue (but less than seven figures), there is no doubt that what you should be spending your time on is sales and marketing. In fact, it’s recommend you spend at least 80% of your time on sales and marketing related activities if you’re not yet at the 7-figure level.
However, ‘sales and marketing’ is still a pretty broad topic and there are a lot of different directions you can go. Every day we see ads telling us the latest sales and marketing technique we should be focusing on.
- Facebook Ads
- Converting High Ticket Sales
- Funnel Building
- Facebook Live
- Tribe Building
And, the list goes on …
Well guess what?
For the past 12 months, we’ve been relatively obsessed with reverse-engineering the exact skills 7-figure entrepreneurs mastered to get to where they are today using social media. Through our experience and research, we’ve identified what the top 5 most profitable skills on the planet are.
Tim Ferriss did an excellent job of summarizing this in his latest book, Tools of Titans.
“The superheroes you have in your mind (idols, icons, titans, billionaires, etc.) are nearly all walking flaws who’ve maximized 1 or 2 strengths. Humans are imperfect creatures. You don’t ‘succeed’ because you have no weaknesses; you succeed because you find your unique strengths and focus on developing habits around them.”
The point here is that you’re best off focusing on 1 or 2 skills and excluding almost everything else if you want to be super successful.
The 4 Most Profitable Skills
1. Networking & Relationship Building
The saying ‘Your network is your net worth‘ is for real. It really is one of the fastest ways to get ahead of the competition and get to your desired income. Some of the most uphill trends we’ve seen in the online space in the past couple of years are all related to networking skills.
Now it’s easy to hate on people who quickly achieved success because of certain connections, resulting in being almost instantly profitable (it seemed). But remember this networking is a skill just like copywriting and graphic design are skills. What’s great about networking is that it’s essentially much easier to become a great networker than it is to become a great writer for example.
2. Copywriting & Content Creation
You’re probably not surprised to see this one on the list, right? What’s interesting is that content and copy is such an important part of marketing, yet it’s always been difficult to sell. However, if you look at the most successful business or product launches and offers that have come out in the recently (or any year for that matter), it’s always the content and the copy that makes the difference.
On the flip side …
We’ve seen launches where people spent tens of thousands of dollars on high-quality videos and graphics, only to see them bomb because the copy fell super flat.
The marketers that appreciate great content and copy are the ones who do the best. Another note here is that we’ve met many networkers doing multiple to even high 7 figures who continue to write their own copy because it’s that important.
3. Presenting (online or in person)
This includes both speaking at live events and presenting on webinars. There is nothing that compares to the authority and influence you gain while being on stage in front of people who want to hear what you have to share.
Webinars are also excellent because they provide authority, influence, scale, and you can seamlessly connect with your viewers following your presentations, right? That’s key.
You can make the argument that selling is actually the most profitable skill around because it’s where you can sell the most expensive things. Essentially, the more intimate you become with your prospect, the higher priced thing you can sell. And there’s nothing more personable than a one-on-one conversation.
If you follow a proven process and are able to ask for the sale confidently and smoothly overcome objections, you’ll do quite well. Now if you decide to put some time into mastering this skill, buckle up, you’ll be well on your way to 7 figures (or your desired income) if you’re not there already.
Let us know if these profitable skills were helpful and, if you would like us to share our suggestions on how to build your 7-figure skill set.