Discovering the circle of influence is imperative. Whether you’re in beauty, finance, marketing, fashion, network marketing or any other industry out there, building meaningful connections with your target audience is the key to your long-term strategy. This is because audiences want personalized experiences with anyone and everyone in their lives, right? Maybe it’s their hairdresser or […]

Marketing has changed a lot over the past few years, right? But some aspects of marketing haven’t changed much over the years. And that is how to use an effective call to action (or CTA) in the content you are creating. We get it, it can be frustrating. It seems like every week there’s a […]

If you have driven a car, you know the 2 side mirrors on your car are not created equal. Let us explain. And then, in this post we want to show you how this is relevant to your business mirror. The one on the driver’s side reflects things as they are. While, the one located […]

When you’re thinking about starting a business, it’s important to have a clear vision of what is possible. It is completely within your reach to grow a very successful part-time business. There is no hierarchy, no VIP club, and no elite education you must have in order to attain massive success. And remember, the word […]

Being an effective leader means looking both inside ourselves and outside of ourselves for answers. Maybe you’re trying to solve a broad problem like surviving the slower months or, a specific one like collecting on an older invoice. Learning the skills of an entrepreneurial leader are key. See, you need to have a deep understanding […]

First things first when it comes to Instagram; followers are fine but quality fans are better. Because if you don’t have the right audience, how can you expect the ones who are ‘there’ to really connect and in turn, buy from you. If the goal is selling more products on Instagram your followers matter. Additionally, […]

Synchronicity is about seeing around those corners no one else is looking around. In our opinion, it’s often critical when we want that edge on our competition. Often, we only seek out answers from people or things we already know. Where the truth is, there are answers to questions everywhere. Do you possess a mind […]

If you want to build a presence that speaks to your readers on a personal level, you have to establish a brand voice. When we think about well-known brands, big names like Pepsi and Nike come to mind. Sometimes these companies communicate so clearly and consistently, we forget that they’re businesses and not individual people. When […]

Are you already aware that you’re an overachiever? If you are someone that you already knows that you struggle with this and, if you’re not sure if you are, we’re going to talk about that — this is THE post for you. There is a difference between being an overachiever and being a high performer. […]

There are several ways to build influence on social media. But, it all begins and ends with having conversations and being a human first. Show your audience that you’re a real person and that you care. They need to know you understand who they are and what they find valuable. To achieve this, you will […]