As more entrepreneurs shift from paid advertising to content marketing, storytelling is taking centre stage. Of course, sharing stories is nothing new, right? It’s how information is passed from generation to generation. The difference now is that it’s recognized as one of the most influential means of marketing. In this post, we are going to […]

Content is everywhere today. The competition is huge and social media is a noisy space, right? We have touched upon repurposing content before, but wanted to dive a little deeper in this post. In our opinion, simply publishing to your Facebook page isn’t enough. We want to suggest to you that you should be sharing […]

Recently, we came across a post on Facebook about leadership and management. It’s the best recipe for effective leadership that we have seen in a while! Although finding the original author of it has proved challenging, we will share our interpretation of the management tips for great leaders. Going back to the basics is always […]

Think about the last time you called your mobile phone company. Was it a call you dreaded making? Probably, because as consumers we have almost become to expect bad service. The truth is, we remember (and repurchase from) businesses who help us feel special, right? Now, think about your customers. What would they say about […]

Business and entrepreneurship is never static. It is always a dynamic factor. There are highs and lows, ebbs and flows. And, it’s probably what makes it so exciting overall, right? But, what we find even more exciting is when you create momentum in business. What is momentum anyways? You can look at momentum as a […]

Have you ever met someone and felt, YES they are gifted leaders? And then others you have met along your journey who have grown into that role? Or, maybe you have met people who just aren’t even sure what to do? Becoming a leader takes work. Becoming a leader of leaders, takes refinement. We are […]

Follow the habits of successful entrepreneurs has been something we have mirrored for decades. This is not different when it comes to following successful content creators too. Especially, since 91% (2018) of business to business pros have a strong content marketing presence in their online strategies. When we look at those who set the trends […]

What daily habits do you practice in your business and, your life? When we consider the thought that time is money — where are you investing yours? In this blog, we want to share with you ideas and suggestions that we have collected — and implemented — in our own daily activities. You might be […]

If you use social media at all, you would have noticed the rise of Social Media Stories and the story format. But what does it mean for your business? In this post we look at several platforms; Instagram Stories Snapchat Stories Facebook Stories WhatsApp Stories This may be quite eye opening for you. And, we […]

In late 2018, we attended a conference where they spoke of the characteristics of an influencer and we wanted to give it our own little spin. And, this is for a couple of reasons; we believe that the word influence has been misconstrued due to social media and, influencers can come from all types of […]