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Latest from The Z's

How to Structure your Business Story

It’s rare for us to remember the last social media post we read or even a breaking news press release. What we do tend to remember however, is how something made us feel. How to structure your business story is critical in having your audience connect with the right elements of your content. And in […]

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The 12 Best Tools for Entrepreneurs in 2019

Starting a business can be an overwhelming time for most. In some ways, helps sum up the highs and lows for entrepreneurs in general! Recently, we compiled a list of out top used (and recommended) apps for entrepreneurs and felt we needed to expand that list a wee bit. So today, we have for you […]

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Write Instagram Captions that Convert into Sales

It’s no secret that Instagram has come a long way from a simple photo uploading and sharing site. In fact, Instagram is holding its own against platforms like Facebook and Pinterest. However, you may have mastered the consistent sharing and taking great photos but Instagram captions are a huge piece of this sales conversion puzzle. […]

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Five Things That Successful Entrepreneurs Do Every Day

A common saying identifies three types of people in this world – those who watch things happen, those who wonder what happened, and those who make things happen. Successful entrepreneurs fall into the last category.  Entrepreneurs are the difference makers, the visionaries, and the agents of change. They strive to make the world a better […]

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3 Proven Social Media Tips to Attract the Right Attention

By now, you know that content matters. You need to be committed in delivering valuable and authentic content consistently to your audience. So, what we have found is that there is some dynamite content out there not getting the love it deserves. Why? Well simply because it’s not being seen! In this post, we will […]

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4 Steps to Becoming an Authentic Entrepreneur

When you think about your definition of success – what does that look like? Is it having access to more income? Tangible items? Time? What’s interesting is that for many financially successful entrepreneurs – income was never the driving force. They use words to describe success such as; determination, empowering, and impactful. And, one of […]

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6 Simple Offline Ways to Market your Online Business

Having an online strategy for your business is no doubt important. In fact, it was one of the primary reasons a couple years ago we knew we needed to get in the game. However, what we also know is that there are some dynamite offline ways to market a business as well. And, it’s what […]

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4 Ways to Engage Authentically with your Audience

By now, you may have a general idea of how to deliver the right content to your audience. You have taken the time to find out who they are — and what they want, right? So, they’re commenting on your content and engaging but now what? What’s interesting is people put a ton of time and effort into […]

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5 Self-Care Strategies for Entrepreneurs | Best Practice

Entrepreneurship can be tough. It can be a rollercoaster of emotion. At times, it will have us even questioning ‘what were we thinking?!‘ If this sounds familiar – know that you are NOT alone. There isn’t one successful entrepreneur out there who hasn’t ridden this ride. Our emotions take on a life of their own […]

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Writing Content that your Audience will Love

You’ve probably heard this before however, content is one of the most important aspects of your business. This applies to social media, videos, websites, and anywhere else people can find you. We have shared a ton of great resources on where to locate content including some great strategies too. The goal with this post is to […]

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