Today, we’re diving into the world of social media and discussing the common pitfalls that can occur in your business without you even realizing it. When it comes to building your brand on social media, we know there’s a lot of noise out there. We’ve learned the hard way about how to do this right, and that’s why we decided to share our own mistakes and how we turned things around! So let’s dive right into these top five things NOT to do, and what to do instead!
1. Constantly Talking About Your Product Or Service
So—yes, we’re here to run a business, but what’s important to recognize is that constantly selling and pitching can actually turn people off. Instead, try to focus on building relationships and earning people’s trust. Put yourself in their shoes and ask if you would be turned off by someone who only posts about their products or services. By diversifying your content and focusing on value, advice, and entertainment, you’ll create a space where people can truly get to know you.
Remember, 95% of your social media content should be about adding value, sharing advice, and entertaining your audience. Only 5% should be dedicated to selling or promoting. So let’s shift our focus towards building connections and providing great content around the parts of life we’re passionate about!
2. Staying Out of Messenger
Facebook Messenger is actually a really cool place to have conversations. We get it, it can be a bit intimidating at first—but just think of it as just having a chat with someone over coffee. You can get to know each other better and ask deeper questions. Trust us, it’s where the magic happens!
But you need to take the time to really connect with them—don’t rush into asking people to check out your business! Show genuine interest in their interests, fears, passions, and opinions. Think of it like dating – you wouldn’t go for a kiss in the first few minutes, right? The same goes for Messenger. Build a real connection before diving into business talk.
This is one of those things where you just have to jump right in and get comfortable with it. So don’t hesitate, start using Messenger today!
3. Skipping Over Building The Relationship
In the fast-paced world of social media, it’s easy to get caught up in posting and commenting without really connecting. But real success comes from strong relationships. So take the time to nurture and build those bonds.
When we first started in the business a long time ago, they gave us a simple form and told us to ask people about their family, occupation, hobbies, and goals. This form helped us slow down and build real relationships instead of just focusing on making a sale. We made a lot of mistakes in the beginning because we were so focused on getting customers and didn’t take the time to truly connect with them. But we realized that if we want people to say yes to our business and buy our products, we need to genuinely get to know them and show that we care.
Building relationships has become one of our superpowers and it’s really enriched our lives. So even though we may want instant results, it’s important to take the time for small talk and cultivate meaningful relationships.
4. Being Vague On Your Target Audience
One of the key mistakes many of us make in our marketing is failing to define our target audience. We often think we can reach everyone and appeal to everyone, but that approach rarely works. We made this mistake ourselves when we first started creating videos and content. We thought we should target both network marketers and entrepreneurs, but it quickly became clear that we didn’t know where we fit in.
If we don’t even know where we fit in, how can our audience figure out how they fit in with us? That’s when we realized we needed to be more strategic and specific. We had to identify the type of people we wanted to attract. By understanding their pain points, motivations, and what drives them, we could tailor our messaging to connect with them directly.
It was a bit daunting at first, giving up the idea of being everything to everyone. But we soon realized that being a master to everybody meant we were actually reaching nobody. So we had to be willing to give that up to find our tribe, the people who truly resonate with us and want to hear what we have to say.
It’s important to take the time to understand your target audience: their pain points, motivations, and values. Then, every post, conversation, and video you create should be centered around serving and connecting with that specific audience. By getting granular with your targeting, you’ll attract the right kind of followers who truly know and appreciate who you are.
Ultimately, it’s about building a loyal following of people who align with your values and feel a connection to you. When people know who you are and what you stand for, they’re more likely to become dedicated followers and engage with your social media content.
5. Postponing That Initial Personal Engagement
Once you know who your audience is, don’t be tempted to simply acknowledge all of your new followers! Instead, take the time to send them a personal message. You could even record a voice memo or a quick video to introduce yourself and make them feel welcome. Stand out from the crowd on social media by going the extra mile and getting to know your new tribe members!
Start engaging with them right away by asking questions and creating organic growth. It’s important to follow up and make a connection rather than just seeing a new follower as a number. Put yourself in their shoes – wouldn’t you appreciate a message from someone you followed? By making an immediate effort to start a friendship, you can create a strong bond with your audience. So why wait when you can start building relationships right now?
So let’s recap, and focus on the ways you can avoid making the same mistakes we made!
1. Engage with your audience in entertaining, meaningful, and vulnerable ways—don’t just talk about your product or service!
2. Jump into messenger and start talking to people—don’t be intimidated or shy!
3. Build those genuine relationships—don’t limit yourself to posting, liking, and commenting from behind the screens!
4. Figure out your target audience—don’t try to be everything to everyone!
5. Send new followers a new personal message right away—don’t simply acknowledge them, or wait around to let them know you care!
Before we go, we want to share a simple and awesome download with you guys! We recently discussed seven effective ways to consistently generate leads through social media. Have you ever wondered how we’ve been doing it for over 30 years? Well, now you can find out!
All you have to do is visit getthesevenways.com. It’s as simple as that! There’s a ton of valuable resources and tips on the site to help you focus on leads. Some of them you may already be doing, while others may be game-changing for you. Implement them right away to start getting endless leads!
After all, having leads means having people to talk to, and conversation is what drives our business forward. We truly hope you find great value in what we’ve shared. Have an amazing week ahead!