For many entrepreneurs and network marketers, the 4th quarter (October 1 – December 31) is where a lot of magic happens. However, this magic can only happen when we’re ready to put in the work, right? In this post, we are going to give you a checklist to consult with while opening up the last part of the year and a strategy to match.
See, we know — especially in sales — that the latter half if the year can generate some solid sales in both products and services. Consumers are generally gearing up for Holiday shopping and/or businesses are using up the last of their budgets.
Although it can be tempting to join the festivities yourself, don’t lose sight of how hard you worked all year for this moment. Stop watching others make it happen and take control of your own business and the magic that is waiting for you inside the 4th quarter.
Here are your 4th Quarter Magic Go-To’s
We should also note just before we dive in that, how you close the year is how you open the next. So, think about the work you’re putting in right now will not only create some sales to close your year strong but it will also lay a solid foundation to open up next year for you too!
If this isn’t enough motivation to kick your 4th quarter into high gear … Well, we’re not sure what to tell you! This time of the fiscal year is among our favorites! In past, it has been our highest quarter sales and revenue wise but we also see it continue to trickle into the 1st quarter of the next year.
That is pretty magical!
Review and Evaluate
- Take some time (some real time) and review your year-to-date.
- Where are you with your goals?
- Are your numbers meeting your projections?
- Have there been changes or adjustments that affected these outcomes?
- Evaluate each aspect of your goals and their desired outcomes
Before heading into your 4th quarter head first, understanding the baseline and realistic expectations for a year end is important. If you need to make some adjustments or call an audible — do that. But, don’t do it without a good idea of where you are currently at.
Develop your Plan
If you thought this year went by super fast we promise 4th quarter will feel even faster. Between the Holidays, the year end pressure felt by many, and your audience and consumers facing their own schedules — this time of year always flies by.
Consider the ways you can maximize this time.
- Who will you reach out to and follow up with?
- How will you do that? Email, phone call, messenger or otherwise (be specific)
- What do you have of value to them this quarter?
- Will you maximize the holiday season with special sales (Black Friday, Holiday Sales, etc.)?
Having a clear plan going into this quarter is key. Otherwise, like we mentioned above you could find yourself wondering in December where the time went.
Review and Adjust Often
Generally, we suggest people review their goals on a 60-90 day basis. 90 days is probably the most common in the entrepreneurial and network marketing spaces; you are probably familiar with phrases like ‘90 day run‘ for example. Now, although this may be efficient and effective throughout the first, through third quarters we strongly suggest your 4th quarter magic look a little different.
We suggest that based on the plan and strategy you created for your 4th quarter, you review these goals and desired outcomes every 3-4 weeks max. Here’s why, we already determined that this time of the year is going to fly by so, you want to make sure you are making the most out of every single moment.
By reviewing things more regularly, it will allow you to make necessary adjustments sooner than later. This is especially beneficial during the holidays because we know these sales can take a toll on us and being prepared and having a strong pulse on what’s happening, is key!
Overall, everyone in business has the ability to create some fourth quarter magic. And, we hope that these businesses include you! Take the time now to review your year so far, develop your plan moving forward and execute it with intention and make it happen.
If you haven’t already, be sure to join our Facebook Group — Influencers Hangout — This is a place for network marketers who want to learn how to use social media the right way to grow their business! Or in the mean time, learn a little bit more about who we are and why, we believe in ‘Breathing Life into People‘.
Spark your Influence,