Discovering the circle of influence is imperative. Whether in beauty, finance, marketing, fashion, network marketing or any other industry, building meaningful connections with your target audience is the key to your long-term strategy.
This is because audiences want personalized experiences with anyone and everyone in their lives, right? Maybe it’s their hairdresser, Starbucks barista, business leaders in their networks, or the waitress at your local breakfast spot.
Establishing yourself as an industry expert can help you build those critical, lasting connections with your audience. And as a result, growing your circle of influence.
And so, this first part touched on growing your own circle of influence. However, have you ever considered who your prospects or customers view as part of theirs?
Identify your Customers’ Circle of Influence
Naturally, if you want to build your own influence, we get it. But, considering who your prospects see in this light with take your content marketing to new heights. Hopefully, by now, you’ve created your customer avatar — you have a general idea of their;
- Geographic Location
- Socio-economic Status
- Purchase Habits
…. super helpful when developing content; we think you will agree. So now, let’s add their circle of influence to that checklist. By knowing who your ideal prospect looks up to or out to, you can begin developing content based on those behaviors.
Despite all the information available to marketers today, there is still so much mystery surrounding the perfect combo for content marketing success. Additionally, humans are variables, and technology is constantly evolving. So identifying your customers’ circle of influence will help you deliver the right content over n’ over again!
Questions to Consider about your Customers/Prospects
The truth is, the more you continue to dive into your customers’ needs, wants and preferences, the more you grow your circle of influence among new networks and prospects.
Interesting, though, isn’t it? Uncover your customers’ circle of influence to grow your own — seems simple but powerful.
The following are some questions you want to ask (yourself) about your customers;
- Who do they listen to?
- What books are they reading?
- Which TV shows are they watching? Do they watch TV?
- What stores are they shopping in?
- How are they consuming content?
- Who are they hanging out with?
In short, who and what is influencing them regularly?
Some of the answers will be clearer, but imagine if the examples you gave in your content touched on their favorite things. Would that catch their attention?
Would this help you create that underlying feeling of being relatable? Trustworthy? Someone who would understand them? YES! Of course, it would.
As a great starting point, identify your own circle of influence. Then, note what you do, watch, read, see, and listen to and determine how they might influence your buying decisions and/or behaviors.
We would love your thoughts and feedback on this topic! Something you’ve considered before? Let us know!