Social media has changed the game of networking. Sites like LinkedIn, Twitter and Facebook can be incredible tools for expanding and deepening your connections with other entrepreneurs, network marketers, customers and even potential business partners.
However, it’s also essential to have a dynamic approach.
Many network marketers mistake using the traditional hard sell on social media and then wonder why their efforts don’t pay off (you know the ones we’re talking about!).
Social media is one of the most productive and effective places to network. You can quickly find like-minded people from the comfort of your home office, and you don’t even need an introduction.
But keep in mind you can quickly turn people off with the wrong approach.
5 TIPS FOR NETWORKING ON SOCIAL MEDIA
BUILD A SOCIAL PRESENCE
Start by deciding who are the types of people you want to network with. Ask yourself ‘who is in a position to help you advance your business? Then, research which social media sites these people use the most. The most popular social networking sites for business are LinkedIn, Twitter, Instagram and Facebook, but every industry is unique.
A great strategy is to check out which sites your competitors are most active on.
Choose one platform to target initially by ensuring that your personal social media page is filled out and doesn’t appear like an advertising platform. You can add other sites as you gain experience, but master one first; otherwise, you are more than likely doing yourself a disservice. Next, start building your network by inviting people you already know to connect with your pages, such as family, friends, community members, employees, business contacts and clients.
Your social presence will grow over time when done correctly, and make sure you nurture the existing contacts you already have!
POST ENGAGING CONTENT
Think about the engaging content you can post on your social media sites. Your goal is to create a community of like-minded people who see you as a leader, interact with you and share your content with their networks. Examples of content great for networking include; how-to videos, blog posts, surveys, contests, market insights, how-to videos and eBooks.
Keep your writing clear, consistent and reader-friendly with short sentences and paragraphs. Avoid using technical and marketing jargon — the only people who engage on that are those who pretty much support you, no matter what!
You should not only post on your pages but also engage with people on other social pages by commenting on and sharing content.
Give to receive, right?
Please keep track of what types of content get the most attention, and add more of it. Your audience will always tell you what they love the most, so listen to them!
AVOID THE HARD SELL
Avoid self-promotion on social media. It’s a big turn-off for most and will push people away from your network. Instead, think of ways to be helpful. People come on social media to socialize, and you don’t want to be sold. You can network best if you provide value and don’t have a plan for yourself. Serve others, and your influence and income will follow.
FOCUS ON QUALITY OVER QUANTITY
Focus on the quality of your social interactions, not the number of followers. When you offer value and engage in meaningful conversations and interactions, your network should grow organically.
It’s a marathon, not a sprint.
Try to establish and develop relationships for the long term. After all, you plan to grow a thriving business, right?
WATCH YOUR ETIQUETTE
Good online networking etiquette means being professional and responding diplomatically to criticism. This is an opportunity to wear the white hat, to be a good person and a non-complainer. Of course, the complainers are not the people anyone wants to do business with. More than anything, focus on being true to yourself.
Where are you finding the best networking online?
Are you using any websites outside of the usual ones?