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How to Create an Effective Call to Action for your Content

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How to Create an Effective Call to Action for your Content

Marketing has changed a lot over the past few years, right? But some aspects of marketing haven’t changed much over the years. And that is how to use an effective call to action (or CTA) in the content you are creating.

We get it, it can be frustrating.

It seems like every week there’s a new feature available on platforms most of us are already using. And, every month there’s a new platform altogether that blogs and other online articles are calling the next big thing.

So here’s the deal, we can always be casing the next big thing, or we can learn to maximize what we are already doing.

What is a Call to Action?

Definition. In marketing, a call to action (CTA) is an instruction to the audience designed to provoke an immediate response, usually using an imperative verb such as “call now”, “find out more” or “visit a store today”. (via Wikipedia)

Now knowing this, are you using them effectively in your content? Even though we like to believe we don’t want to the ‘told what to do‘ — the truth is, most humans need that. Which is why it is imperative you are using calls to action in anything you are producing for business.

Examples might include;

  1. comment for more info
  2. swipe up for access
  3. download now
  4. connect with me
  5. visit this website for more info

.. and the list goes on.

The basic goal of a CTA: Driving potential customers to take a specific action that’s relevant to them. As we know, potential customers or clients often need a little warming up. Meaning, we don’t necessarily want to send them to a BUY NOW without having delivered some value and depending on your business — started to form a relationship.

How do you Write an Effective Call to Action?

Before you start throwing a CTA on everything (especially the same one!), consider your goal. Are you;

  1. wanting to grow your list?
  2. want the prospect to check out more info?
  3. taking a potential customer through a buying process?

Once you have determined the goal, your CTA will (or should) come effortlessly.

The best call to action phrases are brief and use strong verbs.

These CTA’s speak directly to the person. Instead of weaker call to action words like click here, an effective call to action example will use more specific words that speak directly to your desired outcome:

  • join our Facebook community
  • swipe up for more information
  • contact me via messenger

Think about the last time you signed up for something — or bought something. What was the call to action that caused you to make that purchase or download an app? In many ways, we have become so accustomed to these CTA’s we don’t necessarily realize them anymore but they DO continue to have us take action.

The more information you can provide your potential customers with your call to action, the better it will be for everyone involved. You can let your audience know what to expect when they click on a link or message you, and you can help turn away the wrong users from clicking. Those who are meant for you will follow — those who aren’t will keep scrolling (and that’s OK!)

How are YOU using CTA’s in your content? Which ones are you finding to be the most effective? Comment below we always love hearing from you!

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Spark your Influence!

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