You’ve probably heard this before. However, content is one of the most critical aspects of your business. This applies to social media, videos, websites, and anywhere else people can find you. We have shared a ton of great resources on where to locate content, including some great strategies too. The goal of this post is to help you with the task of writing content that your audience will love!
For several years, marketers relied on clickbait strategies. This means they would use a headline that would ‘bait’ readers into reading more. Typically, these were outrageous claims or things that were unconventional. What we learned about this is that it did more harm than good.
You may even have fallen victim to clickbait yourself!
And, there’s not much worse than clicking on something that felt ‘of interest’ or value only to find out it sent you in a completely different direction once you read through it or clicked through on a link. So do yourself a favor, and avoid clickbait content at all costs!
The Goal is Writing Content your Audience will Love
The following tips will help you write content that will receive more engagements, shares, and comments, eventually leading to purchases. However, like all great things online, ensuring your content includes what your audience wants to read/watch is vital.
If you still need to do an audience audit or design your customer avatar, let’s ensure it is part of your priority list ASAP!
Writing Content that Fits your Demographics
Now that you have taken some time to understand who your audience is – it’s time to give them what they want! What pairs exceptionally well with this is when you tap into your strengths on said topics.
Consider what topics are trending in your demographics area;
- Food and Nutrition
- Beauty Products or Supplies
- Business Tips
- Current News or Events
We could go on forever with lists of topics, so find one that works best for you. Try to also keep in mind the location of your audience – share tips and tricks that can be accessible where they call home. And, always keep your ask in mind. What will you want your audience to do with the info you share? When you are writing content your audience wants – telling them what to do with it after is critical!
Text, Images, Videos – Mix it up!
The goal is to write content your audience wants; what is important is pairing this content with a solid image or video. This helps cater to different learning styles and preferences. For example, we have shared several long narrative posts and have found that they convert much more substantially with a personable image to match.
Images and videos are often favored in social media newsfeeds, so including them in your content is excellent. For example, if you write content based on your travel business – share a great image of what people can expect to see or do there.
Or, you are a local bakery – share your menu or specials of the day with a gorgeous image of your delicious treats. What is essential is mixing it up. After 30-60 days of this, scroll through and see which style was preferred by your audience. This is a great way to continue writing content and delivering it to them on their desired medium.
Share your Experience – Your Story
Find a way always to share your flavor when writing your content on social media. Of course, you want to deliver value and things your audience will use and love but be bold in who you are. Weaving your personal touches into the content will also help what you are sharing be relatable.
It could be a personal testimony or a conversation at an airport. Whatever the case is, staying true to yourself and sharing your experiences will help keep you in that lane.
The last thing we want to elaborate on is your personal touch. Think about the previous post you did – who were you writing to? What helps us a lot is when we have someone in mind for whom we are writing content to. This may be a friend or family member, even someone in our business or an avatar. Your content can be much more personable when you have someone in mind.
This doesn’t mean that you are addressing them in your writing, but that when you create the content, you are writing from a place you know they will relate to and understand. The more personable we can be with people – the higher the conversions across the board.