At one point (not long ago), we were stuck in the space of what we should post on Facebook.
Sound familiar? If so, you have found yourself in the right place!
Because listen, learning how to build a business online showed up with way more obstacles and hiccups than we expected.
However, the primary reason for us not moving forward was us! We would get caught in the analysis paralysis zone and then avoid posting on Facebook altogether.
Not a good idea!
One of the first things we did when we found ourselves in this rut was think about the people we wanted to attract to our content.
So, we grabbed a piece of paper and at the top wrote, ‘you are known for … you are known as …’ (this is an excellent opportunity for you to do this right now!)
And we created a list of everything that encompassed who we are (individually) and what people know us for.
Let us ask you this … What is on your list?
Because guess what? That list will help you find topics to talk about, share, create videos on, and everything else in between.
We know this sounds way too simple, but it works.
Stop Stressing about what to Post on Facebook!
When we dug deep into the people we believe we are, we knew that thanks to attraction marketing, these topics would attract people with similar interests to us.
And relatability is an excellent thing for business.
What’s funny is when we first got online, we thought to ourselves, how do we even begin to speak to people? Forgetting that we do incredibly well connecting with others. The only difference was we were used to connecting offline.
Places like our children’s school, church, grocery store or coffee shop.
When we shifted our thinking and realized Facebook is a tool for building more relationships, the rest became much more straightforward. People are online to be social. They are looking for people to connect with who have similar interests, personalities, etc.
So, when you create and implement your list of all things YOU, you will attract the right people. Think about this social media platform as a great place to meet new people — and stop there.
Don’t think about who I can sell today or recruit into my business tomorrow.
Be a Good Human.
When you learn to create posts that align with who you are, the conversations with those who connect with it will become effortless. And when you begin to cultivate these relationships, your business will also start to benefit.
We know people do business (or buy from) others they know, like, and trust, right? So start there! Create your list and begin focusing your strategy on what to post on Facebook around that.
We can’t wait to hear how this goes for you.