So someone signs up to your email list or they have reached out to you on social media; how do you move them into the sales process? Remember, like in any sales industry, in our opinion; relationships are everything. In other words, don’t go for the hard sale immediately. You will probably turn them off more than you will turn them on. These people are often referred to as your warm market. This then begs the question; how do you convert your warm market into sales?
This blog will cover our top 3 ways to help move these leads/prospects into the buying process without jeopardizing that relationship.
3 Effective Ways to Convert your Warm Market into Sales
Now, you might consider using each of these ways or simply finding the one that works best for your marketing strategies. Remember, your goal is always to serve their needs, not yours. Your needs will eventually be met by serving others through their trust, loyalty, purchases and referrals. We can help you speed up the process but don’t rush it.
The value of your customers can lead to hundreds, if not thousands, of purchases when done the right way.
We’re here for the long-term after all, right?
Offer a Demo of your Product or a Free Trial
Offering a demo of your product can be an effective way to convert your warm market into sales. Showing is much more effective than telling — especially if you are in the tangible product space.
People don’t love salespeople because they often feel they will say anything to get them to buy a product. However, allowing them to see for themselves may spark their interest further and move them into a position to buy. Many entrepreneurs, ourselves included, find that sampling programs can be especially effective or even home parties if that’s your jam.
Additionally, allowing your warm market to try your product for themselves will prove to them that your product is worth purchasing. Think about it this way; you wouldn’t buy a brand new car without test-driving it first, right?!
Offer a Related Incentive to your Warm Market
We can’t think of a single person who doesn’t like something free. So what can you offer your warm market to entice them to buy your product? Here are a few ideas we have found beneficial:
- A small discount (free shipping is always a nice touch)
- An E-book — related to your product or services
- A free how-to guide (again, keep it relatable)
- A gift with purchase
- Complimentary strategy or consult calls
The incentive doesn’t have to be costly. But, if your prospect knows it is a limited or limited-time offer, it will help speed up their decision and convert them to sales faster.
Show Off your Existing Happy Customers and Clients
“61% of customers read online reviews before making a purchase decision, and they are now essential for e-commerce businesses.” (2017 stat)
Showing off your happy customers is a great way to convert warm markets into sales. By;
… what a great experience your existing customers have had with your product or service, your warm market prospect will be more likely to buy from you.
A written testimonial on your website or social media is great but what’s even better is a video testimonial. Video can be far more believable because your prospect can put a facet a consumer of your product. It will also add credibility to how it has benefitted your customer and could benefit them too!
We hope you have found these three strategies beneficial! There are more where these came from — so let us know if more ideas would benefit you and how can we serve you best?!