The first step in any business is understanding our business. Because, no customers also means, no business. And, it’s more than just having a customer here and there — it’s about understanding your customer.
By understanding and knowing what makes them tick and who they are, you can work that profile into future marketing. You will find that often your customers will have commonalities in who they are; where they come from, what they desire and what they fear? Do you know their daily routine or do you even know the age, sex and social class?
If you don’t yet, you should!
Anytime you think of your business (idea), the first thing that should come to mind is your customer. You should be able to create your solution and its benefits around the person who will use or buy it.
This is done by…
Understanding your Customer
Demographics help you get a first idea of who your customer likely is. To fill your customers with life, create avatars which include major attributes like;
- spending habits
Creating avatars is the secret to your marketing success.
It allows you to really live into understanding your customer and how you can best fill the void and/or need they are after. Think about a conversation where someone was telling you about a friend — and you thought ‘wow they could totally use my product or service!’
That is what creating a customer avatar is about. Create those wow moments.
Prioritizing and Exploring your Customer
It is possible you will come up with several customer avatar. This is expected and totally normal. What this does mean however is you need to prioritize who your number one is.
By now, we hope that you have brainstormed a few avatar ideas and now you want to narrow it down to one. Do not change anything about the profiles — just choose the one which is best suited for that number one spot.
Additionally, this number one may shift as you go through the other phases however, let’s get you started by going with your first instinct.
Once you have selected your number one, think of the job your customer wants done. This helps you to define a clear image. Some examples of jobs-to-get-done are;
- to have a great dinner out
- meet new friends
- spend some great holidays
This list may seem a little odd to you — so let’s add some substance.
- basic needs: to communicate, still hunger
- social: to try to look good, gain power or status
- emotional: to feel good, secure, loved
- functional: to perform or complete a specific task, solve a specific problem
Key Note: the better you are understanding your customers and their needs, the more value you can create for them.
Overall, understanding your customers is the ultimate key to your business success. We have 3 other key note’s we would love to share with you on pain points, finishing touches and knowing your competition. Would these be of interest to you? Be sure to let us know in the comments!
With the right understanding you can create the right influence. With the right influence, you can change a whole ton of lives!
If you haven’t already, be sure to join our Facebook Group — Influencers Hangout — This is a place for network marketers who want to learn how to use social media the right way to grow their business! Or in the mean time, learn a little bit more about who we are and why, we believe in ‘Breathing Life into People‘.
Spark your Influence!