It is no surprise that if you want to be competitive in the online world with your business, your content game needs to be strong. In today’s post, we’re going to share with you some of the top performing types of content that entrepreneurs just like you, should consider.
Great content in a noisy social media world will help you;
- increase your organic reach (reach new people)
- develop and enhance your influence online
- help nurture your existing audience with value – build trust
- Improve your credibility in the online world and more importantly, your niche
Now of course there are many other reasons but these are in our opinion, among the most important.
Additionally, our suggestion is start with one you feel most confident in. And, if they are all new to you that’s OK! Just choose one that fits your strengths or one that you have the most interest in. You know the one where you found yourself thinking — hey that sounds kinda cool!
Let’s get started.
TOP PERFORMING TYPES OF CONTENT
Let’s start with this very platform here; blogging. A website like this one or on other platforms like Wix or Squarespace even, give entrepeneurs a very plug and play way to get started. For those in the ECommerce space, Shopify may also been in your wheelhouse.
A blog, helps you reach customers and leaders through search engines like Google. Now sure, there is some technical things that go on behind the scenes with a website however, developing this type of content (especially if you love to write) is a great platform to add additional value in the online space.
Also, you could use it as a great hub to direct your existing customers or prospects to read more information about your product, service or business. The main point you want to exercise with a blog is decide you will commit to at least once a week and, stay focused on one niche. When you are less consistent or have ideas and topics all over the place, it’s hard to develop that site into one of authority.
Turns into more of a hobby instead of a business.
IN ORDER TO BUILD INFLUENCE BE CLEAR IN YOUR MESSAGING.
Next up in the world of top performing types of content is … VIDEOS!
Customers and potential customers of course, are consuming video content more than any other type or medium. Whether these be live or prerecorded, video content is a great way to be seen.
Types of video content could be;
- Question and Answer
- Tutorial of some sort
- Behind the scenes footage
- A way for your consumers to see who YOU are
Videos bring that element of personalization that can be lost in text. Having said that, having a hybrid of video and text is ideal. When consumers have a better idea of who you are (via video), it can help give them a much better understanding when it comes to content created in text.
The best platforms for video are;
LinkedIn video receives an honorable mention. It’s getting there however, we are seeing it much more prevalent in paid ads versus organically uploaded video. Pinterest is also new on the scene with video and it’s hard to say how welcoming users are about it — it is definitely shaking things up a bit!
Moving on now to Infographics.
Infographics have always been ranked among the top performing types of content. With these style of images, you are able to provide an excellent visual/text combination and consumers just love them.
Now, they are not always the easiest pieces of content to create however, the templates (free) available on Canva are an excellent starting point! This visual marketing in your content will help your audience better because they’re able to visualize the data.
Make sure you are including things like statistics so that they can have a better idea of why something is valuable or how something works.
LASTLY, WE WANT TO TOUCH ON CHECKLISTS.
These are a type of worksheet that provide a list of things to do in a step-by-step process. This can help your audience achieve some type of desired outcome. These are great content ideas for entrepreneurs, influencers and all professions in between because they are easy to create and promote, yet still provide a significant value for the target audience.
Let us know in the comments if;
a) you are using any of these types of content or
b) which ones you think will be a great fit in your content strategy.
We look forward to hearing from you!
If you haven’t already, be sure to join our Facebook Group — Influencers Hangout — This is a place for network marketers who want to learn how to use social media the right way to grow their business! Or in the mean time, learn a little bit more about who we are and why, we believe in ‘Breathing Life into People‘.
Spark your Influence!