It is no surprise that if you want to be competitive in the online world with your business, your content game needs to be strong. So in today’s post, we’re going to share with you some of the top-performing types of content that entrepreneurs like you should consider.
Great content in a noisy social media world will help you;
- increase your organic reach (reach new people)
- develop and enhance your influence online
- help nurture your existing audience with value – build trust
- Improve your credibility in the online world and, more importantly, your niche
Now, of course, there are many other reasons, but these are, in our opinion, among the most important.
Additionally, we suggest starting with the one you feel most confident in. And, if they are all new to you, that’s OK! Just choose one that fits your strengths or one you have the most interest in. You know, the one where you found yourself thinking — hey, that sounds kinda cool!
Let’s get started.
TOP-PERFORMING TYPES OF CONTENT
Let’s start with this very platform here; blogging. A website like this or on other platforms like Wix or Squarespace gives entrepreneurs a very plug-and-play way to get started. For those in the ECommerce space, Shopify may also be in your wheelhouse.
A blog helps you reach customers and leaders through search engines like Google. Sure, some technical things are going on behind the scenes with a website; however, developing this type of content (especially if you love to write) is a great platform to add additional value to the online space.
Also, you could use it as a great hub to direct your existing customers or prospects to read more information about your product, service or business. The main point you want to exercise with a blog is to decide to commit to at least once a week and stay focused on one niche. When you are less consistent or have ideas and topics all over the place, it’s hard to develop that site into one of authority.
Turns into more of a hobby instead of a business.
TO BUILD INFLUENCE, BE CLEAR IN YOUR MESSAGING.
Next up in the world of top-performing types of content is … VIDEOS!
Customers and potential customers, of course, are consuming video content more than any other type or medium. Whether these be live or prerecorded, video content is a great way to be seen.
Types of video content could be;
- Question and Answer
- Tutorial of some sort
- Behind the scenes footage
- A way for your consumers to see who YOU are
Videos bring that element of personalization that can be lost in the text. Therefore, having a hybrid of video and text is ideal. When consumers have a better idea of who you are (via video), it can help give them a much better understanding of content created in text.
The best platforms for video are;
LinkedIn video receives an honorable mention. It’s getting there. However, it is much more prevalent in paid ads versus organically uploaded videos. Pinterest is also new on the scene with video, and it’s hard to say how welcoming users are about it — it is shaking things up a bit!
We are moving on now to Infographics.
Infographics have consistently been ranked among the top-performing types of content. You can provide an excellent visual/text combination with these image styles, and consumers love them.
Now, they are not always the easiest pieces of content to create; however, the templates (free) available on Canva are an excellent starting point! In addition, this visual marketing in your content will help your audience better because they can visualize the data.
Make sure you include things like statistics to have a better idea of why something is valuable or how something works.
LASTLY, WE WANT TO TOUCH ON CHECKLISTS.
These are a type of worksheets that provide a list of things to do in a step-by-step process. This can help your audience achieve some desired outcomes. These are great content ideas for entrepreneurs, influencers and all professions in between because they are easy to create and promote yet still provide a significant value for the target audience.
Let us know in the comments if;
a) you are using any of these types of content or
b) which ones you think will be a great fit in your content strategy.
We look forward to hearing from you!