When it comes to growing a successful network marketing team, it can be frustrating and overwhelming at times. Let’s be real, leadership can be tough. It will take work and seeing something no one else can for a while. However, when you create a team culture that others believe in, like you do — you are golden!

Team Culture has many Definitions

In general, it is a community of people who have or share commonalities of purpose, beliefs, and values. It can go much deeper than this, but in summary there you have it. Think of your network marketing team culture as one that serves a significant emotional need.

People want to belong to something.

Creating a strong team culture is powerful and, serves 2 major purposes;

  1. Attracts the right kind of people you can build with and,
  2. Repels the wrong kind of people — meaning, they just do not fit in the type of team culture that you have created (or are creating).

Take a moment and think about why you joined a company (past or present).

What did you come up with?

Chances are you reflected on the product(s) or service(s) — maybe even the compensation plan. And, those wouldn’t be wrong things to think about. In fact, connecting with those things are important to building a business.

So let’s dig a bit deeper for a moment.

Why did you choose the sponsor or the person who enrolled you?

Maybe, it was your mother or neighbor — fair enough. But, let’s say it wasn’t someone super close to you. Perhaps they are a friend on Facebook or Instagram. Maybe you met them at an event somewhere (we meet so many new people at generic business events!)

Would it be a safe guess if we said you probably joined their team because you liked what you saw?

The Camaraderie, the Support, the Celebrations, the Energy.

Think maybe we are on to something?

We thought so! Team culture both cultivating and nurturing it, are so important to building a strong foundation, and sustainable business. Because when people are invested into something — the relationships around the business — they stay. Even when their business may not be thriving yet. And, even when everything else is telling them to quit — team culture keeps them plugged in.

So, you might be thinking to yourself ‘sure Sarah and Tony you have built massive teams globally and have an existing culture — what can I do just starting out?’

And that, would be a great question.

Establishing your Team Culture in Network Marketing

Set the tone. This is your responsibility.

You do this through your vision, your example, your behaviors, authenticity and your heart. These are things that you demonstrate on a daily basis to those who are on your team and those checking you out. Consistency breeds results — yours, and theirs.

The culture is created through leadership. And listen, the moment you sponsor a new social marketer or distributor to your team, you are in a position to lead.

The Z’s Top 3 Ways to Create Team Culture Inside your Business

Z’s #1 — Welcoming New Team Members (welcoming back others) 

Think back to when you joined your business. It is probable you were welcomed into a Facebook Group (or otherwise) through an image or short n’ sweet paragraph about you. When you have created a strong team culture, members of the group rush to say things like ‘welcome’, or ‘welcome home’, etc.

Think about it, how empowering is that for a new team member? They already feel a sense of belonging, support, and probably excited. These are great ways to demonstrate that they are in the right place, and this is the right time for them.

Never find yourself in a place of ‘too busy’ for this either. Remember, your team will follow what you do. It is important to buy into your own team culture — not just preach about it.

Z’s #2 — Recognition & Celebrating Successes. 

Appreciation is fundamental human need. People respond to appreciation expressed through recognition of their good/hard work because it confirms their work is valued by someone. When a team member feels their work are valued, their satisfaction and productivity rises, and they are motivated to maintain or improve that work.

Praise and recognition are essential to an outstanding team culture.

People want to feel valued by others for their contribution. Everyone feels the need to be recognized as an individual or member of a group and to feel a sense of achievement. Everyone wants it. Bottom line it makes them feel good.

And, this also sets a great example for others on your team, it boosts morale overall and it doesn’t get much better than that. Examples of this might include a social media announcement, a phone call, a token of your appreciation, and so on.

Celebrate the big wins but more importantly, the small wins too.

Z’s #3 — Get to Events

Remember we shared about our home building process?

Well shortly before our home was ready (finally!), we were cleaning out different rooms, starting to put things in boxes, etc. And one of the things we came across were the number of event tags we had.

Literally hundreds of them.

And, these were only a fraction of the number of events we have attended over the years. A conservative guess would be thousands to give you an example. And when we refer to events these include any event that will better your professionally and/or personally.

Of course company events are key — and more importantly getting your team to them is E-VERY-THING!

But, any event where you can meet new people, and learn something new that you can apply to your business is also beneficial. Even more so, consider this. One of your team members told you they were attending an event/workshop about time management. Empower and encourage them to share what they learned with the rest of the team. Thus, promoting team culture through edifying that team member — that leader.

Allow us to circle back to company events. Find a way to get to them, and create a way for your team to get to them. The energy that events bring can set your team culture on fire (even virtually!)

Carpool, share hotel rooms, eat peanut butter sandwiches — whatever! Just make sure you are getting there.

Even the ones you don’t feel like going to (it happens). Why? Because those are probably the ones you need the most.

When we enrol new social marketers into our business, one of the first things as part of the getting started component is when our next event is and how we want to get them there. Even if it’s that weekend — seriously!

Events are such an important part of your team culture but your business growth too.


We would love to hear about your experiences of Team Culture in the comments below! So be sure to stop there before you go.

If you haven’t already, be sure to join our Facebook Group — Influencers Hangout — This is a place for network marketers who want to learn how to use social media the right way to grow their business! Or in the mean time, learn a little bit more about who we are and why, we believe in ‘Breathing Life into People‘.

Spark your influence,

Sarah and Tony Zolecki

5 Secrets For Massive Influence

5 Secrets For Massive Influence

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