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Effective Social Media Prospecting for Cold Markets

Whether you like it or not, small talk is a great skill to learn (and master). To some, it can feel like it lacks that feeling of being genuine but you can control that. See, effective social media prospecting is key to small business success. And, since you are using the power of the online world it is key to learn how to prospect online (without being slimy!).

Let’s assume you’ve worked through your hot and warm markets. You are now interested in venturing into the cold prospect world and you are feeling stuck.

Perhaps you’re feeling nervous or scared about how you will be received and guess what? Those are totally normal feelings because it’s likely unknown territory.

Today, we’re going to outline some quick tips to hopefully help you feel more comfortable and, give you a small confidence boost to get started!

Quick Tips for Effective Social Media Prospecting

First, imagine you are simply speaking to a friend you haven’t spoken to in a while. You know, you’re catching up. Once you take some of the pressure off who the person is … things will move a lot more smoothly. The moment you view these cold conversations as prospects for whatever reason people go into interrogation or sales mode — don’t do that.

Here are a few conversations starters to consider;

  1. What’s been the highlight of your (day, week, or month) so far?
  2. How did you choose to work in [field]? If you could go back in time, would you make that same choice again?
  3. When was the last time you did something for the first time? Were you glad you tried it?

… and so on. Obviously, these openers come after you’ve broken the ice with something simple like ‘hi, how are you?’. Don’t be afraid to share a little bit about yourself to put the other person at ease too. Remember, you’re as much a stranger to them.

Now, worse case scenario is that they don’t reply. And that’s OK. The more conversations you have with ‘strangers‘ the easier you will be able to break down what questions are the most effective (and which are not).

Another key thing we recommend is avoid leaving the other person hanging. Learn how to effectively close the conversation as well. Here are a few examples on that;

  1. Well (name), I’m glad we got the chance to connect . I don’t want to take up too much of your time, would it be OK if I messaged you again?
  2. Can’t wait to hear how (your initiative, project, personal decision) goes! Let’s catch up again soon?
  3. Is there anything I can (help you with, do for you)?

Leaving the conversation with a question is helpful because it keeps the door open. Prospecting on social media is a 2-way street even if the initial contact is on us. You need your prospects to be invested in the beginning of a relationship otherwise, you haven’t reached them (yet).

Now, let’s talk about that awkward silence.

Please know it doesn’t have to be awkward. Sometimes people are busy and they don’t respond right away — be patient. If you don’t hear back for a couple days, reach back out! Just because they don’t reply doesn’t mean they’re not interested.

Lastly, the more you do, the better you become. Set a goal for yourself to have 10-15 new conversations every day. Social Media Prospecting is about building and filling that funnel. Results won’t happen immediately but … plant those seeds and the harvest will come!


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