Having an online strategy for your business is no doubt important. In fact, it was one of the primary reasons a couple years ago we knew we needed to get in the game. However, what we also know is that there are some dynamite offline ways to market a business as well. And, it’s what we like to call a hybrid between the 2.
Are you currently starting or running an online business but want to play offline a bit too?
We love still connecting belly to belly with people but what’s been key for us is that it is optional. Whereas before, we only knew the offline way, right? Having said all that we believe that having a strategy for offline ways and online could be your golden ticket.
In today’s post, we want to share some of our continued go-to ways for marketing offline.
6 Simple Offline Ways to Market your Online Business
Before we get started with these offline ways please know that we are aware of the faux pas associated with offline marketing. And, in a lot of ways we believe it’s those with poor experiences that have sworn it off – forever! We want you to know that offline is where we were able to create a solid 7-figure income. This isn’t to brag or boast but to share with you that sticking with a few simple offline tweaks, you could 10X your business.
#1: Free Media Attention
Believe it or not, newspapers (both online and print) are always looking for great stories. And over the past few years we have seen a huge increase in their desire for great entrepreneurs stories. So, why not yours? Reach out to a local publication near you and send them a short pitch. Make it enticing and why you believe members of your community would love it! Radio stations, podcasts and even some local television networks love a great story.
#2: Endorsements & Influencers
Think about members in your local community who may be open to what you are selling or offering. For example, if you are in health and wellness check out who the thought leaders are in your community and offer a sit down or some free product. Or, connect with a gym owner or local smoothie bar – you would be amazed how many small business owners want to support and collaborate with others.
#3: Lunch & Learns
Consider catering a small luncheon to local real estate offices or even co-working spaces. Invite their agents or members for a free lunch where all they need to do is listen to you for 15-20 minutes. People love free lunches – especially corporate type environments. Support a local caterer in your menu even in exchange for a few minutes of their time too. Lunch & Learns work for any industry and you will almost always garner at least a handful of attendees. This is one of the most powerful offline ways to leverage local businesses and entrepreneurs.
Find out the local events in your areas. Many off them offer swag bags to attendees. Find out how you can get some trial product or even business cards or flyers included. This is a great way to connect with those living in your community who may consider reaching out, scheduling a consultation or even wanting more of that trial size product you gave them. Additionally, you could compliment these offline ways with donating a larger prize to a silent auction or charity event.
#5: Low Budget Advertising
Think about your local schools. Most of them have a newsletter that goes out to their students and parents. You may notice that many of them include ads from local business. So, we ask you this (again) why not yours? Sticking with local publications – specifically schools or even sport teams – are great ways to get your foot in the door at a fraction of typical advertising costs.
Last but certainly not least of the offline ways are networking events. Using websites like meetup are great spots to find out about events happening in your area. There are trendier events like speed-networking or the traditional ones where there may be a guest speaker and the rest of the time is spent networking. These events have taken on a whole new life to stay relevant to businesses and even attending one a month or even bi-monthly can help you keep that funnel full!
We hope these offline ways will be beneficial to you in promoting your online businesses. And truthfully, they are ones that brick and mortar owners could also be using too! Have you found any of these to be part of your marketing plan? Which ones are you currently using? We would love your take on offline strategies for your business!
If you haven’t already, be sure to join our Facebook Group — Fenix Risers — This is a place for network marketers and entrepreneurs who want to learn how to use social media the right way to grow their business! Or in the mean time, learn a little bit more about who we are and why, we believe in ‘Breathing Life into People‘.
Choose to Shine,
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