Although social media marketing is not a direct science, we believe these 3 specific strategies will quickly and absolutely improve your engagement on Facebook, and help your content achieve a greater reach. All of the engagement tips we are about to share with you today, should be implemented on your personal Facebook profile.
Creating Engagement Should Always be the Goal
Listen, sales and recruiting will come eventually — First and foremost, focus on what we call the 10-4-1 strategy (more on that shortly). Your content should provide value, help your audience get to know you and above all else make them feel good. The images, posts and/or videos you put out there should align with who you are.
Forget attempts to be trendy or cutting edge (unless of course that’s you who you are).
Show your audience more about the kind of person you are. Think about it like this, when people like and trust you – they’re in. Let them learn enough about you – to like you. It may come across as so simple or basic but we promise this is often forgotten.
Network marketers are among the worst who get caught up in becoming an overnight sales person! And, as a result their Facebook turns into a ghost town, right?
You know those ones …
Recipe to Achieve the Best Engagement on Facebook = 15 Posts per Week
Let’s break that down shall we? 15 posts a week is on average 2 posts per day, 7 days a week. On occasion, you may find that you are adding 3 posts a day but we wouldn’t encourage doing any more than that. Because here’s the thing, if your audience feels that they are being inundated with your content and posts – the last thing we want is them turning off notifications or hiding us from their newsfeed.
10 Fun or Personal Posts a Week
- Inspirational or Motivational
- Funny stories, images or videos
- A message that will help ‘lighten the load’
- Brighten their day, help them smile
…and so on. These posts should use every day life examples.
What do people know about you by looking at your profile? Is it a clear message? Take a moment and scroll your Facebook Profile. What does it say about you as a person? Not a business person, but solely a person.
4 Business Tips, Quotes, Indirectly Related to your Business Posts per Week
1 Power Post a week *Boom*
Few Bonus Tips for Improving Facebook Engagement
- Mondays – Great for uplifting stories and motivation type posts
- Thursday – Typically the highest days for engagement
- Fridays – Pay day for most people, these are great days for one of the indirect posts or a power post
- Weekends – Overall, great days to share family or personal content
To discover which days are best for your audience however, is to take note. Test out a few different strategies for 30-60 days at a time and uncover the trends specific to your demographic.
If you haven’t already, be sure to join our Facebook Group — Fenix Risers — This is a place for network marketers who want to learn how to use social media the right way to grow their business! Or in the mean time, learn a little bit more about who we are and why, we believe in ‘Breathing Life into People‘.
Choose to Shine,
P.S. Would you like to start creating social media posts effortlessly?
We thought so! Make sure you download our >> FREE Insider Guide << before you go!