There are several ways to build influence on social media but, it all begins and ends with having conversations and being a human first. Show your audience that you’re a real person and that you care.
They need to know you understand who they are and what they find valuable. To achieve this, you will want to focus on 3 main things;
When you apply these 3 things to your business/life, you will start to build influence is ways you had only once hoped for. Your belief will go a long way; believing you deserve it and are worth this level of success is imperative.
BUILD INFLUENCE ON SOCIAL MEDIA
It is important to remember that your social media influence is built upon meaningful and genuine interactions. Additionally, it is built on original content in a format that best reaches your audience (example: live video, emails, blogs, etc.)
Now, this means that even if you execute all these strategies perfectly, it’s going to take some time before your brand builds credibility. After all, everyone has to start somewhere, right?
The more consistent and predictable you become to your audience, the faster the jog becomes.
FOCUS ON OVER-DELIVERING IN THE CONTENT DEPARTMENT
If your goal is to create loyalty and trust with your audience; content is key. This content will help build influence and authority between you and the reader/viewer.
Make sure that this content touches on their needs and pain points. Keep in mind that this does not mean to exploit or embarrass your audience instead, it means be retable. Share a story or situation that sounds familiar enough to what they might be going through.
Then, offer the solution.
When you create these types of content remember that nothing about it should feel like you are selling anything. Your audience should feel heard, supported and understood. Some of the best content for tapping into these emotions if the DIYer kind.
Although you may offer an incredible product that could help with (insert pain point here) — offering options is a great way to establish trust and build influence on social media.
COLLABORATION CONTRIBUTES TO BUILDING INFLUENCE
If you want to build influence on social media, you need to connect with other professionals with interests in a similar niche to yours.
This can feel especially odd to people at first — however, remember your net-worth is your net-work. Instead of viewing people as competition, consider how you could benefit each other’s worlds.
As you start to engage with others and share their content, the connection grows and they’ll likely reciprocate these actions. Through collaboration it is mutually beneficial and exposes both sides entrepreneurs to a larger audience. You can call that, leverage.
Be strategic in who you connect with and even what you say. Let us give you an example; you shouldn’t randomly send out long DMs, especially if you haven’t established a prior relationship. In doing so, you are hurting your own chances of collaboration before even getting your foot in the door.
Focus on building relationships and not numbers.