Let’s talk about 3 key things you can do to increase team engagement. As we’re sure you can imagine having an engaged team is so important inside organizations like network marketing — regardless of the size of your team!
Suppose for a moment that your team members were actually clients or customers. How would you communicate with them? If you engage with your customers on social media, how do you talk to them?
Then you experience this moment known as the lightbulb moment!
Maybe creating content (and the marketing) isn’t just for those who are outside your organization. After all, content marketing is all about figuring out your audience’s pain points and addressing them, right? Specifically with information that helps solve a problem for customers in some way.
Why not do that with people who work with you?
Let’s Talk about Boosting Team Engagement, Starting Now!
Now, whether you are in network marketing or own your own business chances are you are either receiving (or delivering) emails, newsletters, team posts in groups, etc. Usually, these updates are business related (and focused), might include sales or promotions and may celebrate others crushing it.
But .. would you be surprised to know that open rates of these emails and posts are only about 18%? And the primary reason for this is that … well … they’re boring. Some people polled went as far as calling them robotic – same old story.
Our first suggestion to boosting team engagement is …
BE ENTERTAINING!
When was the last time you shared an excellent article with your group? Something that was loosely related to business but totally in alignment with your team or company mission and vision. Perhaps you have a meme you came across and thought my team would love this as much as I did!
You see, we have always worked hard at creating a great culture for people. Somewhere inviting, welcoming, fun, and supportive. But also, informative, resourceful and accessible.
You are the leader (or aspiring to be).
People will follow your lead.
If you start sharing things that are more than just the usual, your team engagement is almost guaranteed to increase day after day. Additionally, the more content you curate together, this leaves a great documented history for newcomers that you are always supportive of your team and its growth.
STOP HOARDING YOUR CONTENT!
You should be communicating regularly the things that your team and/or is doing and how they fit into your long-term goals. This should not be done by rhyming off some recent milestones in a Facebook post or email. Show your team, as well as customers (where appropriate), what is being done and where the company is headed via solid social media updated (and blogs if they are existing already).
Using video or visuals like infographics are a good way to mix it up and hold their interest.These also provide small chunks of information that illustrate how the company is fulfilling its promise and providing a supportive environment for teams and entrepreneurs to achieve their business goals.
Remember too that links to articles of interest to anyone in your industry or even to a smaller group of team members can be shared to provide perspective and information about current things happening.
You can also provide educational information on tools and even apps that can help with team creativity or productivity. This helps bridge the gaps in distributors, from team to team, corporate to field, and so on. Bottom line, share the wealth!
TALK WITH EACH OTHER INSTEAD OF AT EACH OTHER
We find that creating regular communication and open dialogue with our organization is a huge contribution to our success. Sure, in team pages or corporate announcements you almost feel like you are there to direct or solicit responses from your others.
However, when regular and consistent communication happens, your team engagement will always be higher compared to places this doesn’t occur. The last thing you want is your team and customers feeling like you only reach out the last few days of the month, right? Or one moment you announce a huge incentive and then boom you’re in their inbox.
Stop this stuff.
Maintain open and regular communication with your organization.
Some of the tools we use to communicate with our groups are;
- Facebook Messenger
- Slack
- Zoom
- Voxer
Each serve their own purpose, and there are many out there to choose from. However, these are our primary go-to’s – also be sure to check out our blog on all our ‘apps of choice‘.
