Ready for a shocking stat? Once you’ve overcome the hurdle of attracting and collecting leads, 70% of those leads are mishandled! Generally, this is a result of poor or zero follow-up.
Imagine, you’ve worked so hard;
- connecting online/offline
- creating solid content and /or videos
… and you blow it by failing to follow up with those who reached out to you. Don’t be THAT person!
Today, we want to share with you four reasons you should focus on the follow-up and how to make it happen!
FORTUNE IS IN THE FOLLOW-UP
The best follow-up is one that adds value to the prospect or audience. Perhaps some thoughts to help them, or links to valuable resources even. The more that it’s clear you’ve thought about them and how to help them, the more likely they are to classify you as someone to do business with.
LET’S BE HONEST HERE .. PEOPLE ARE BUSY, RIGHT?
However, sometimes those same business people need a friendly reminder or nudge. In many cases, it’s probably they meant to reconnect with you and got busy with something else. You would be surprised how many people are thankful for that reminder.
Additionally, that fear of bothering someone is entirely in our heads. Most people will let you know when they are not interested. So get out of your way.
FOCUS ON THE 7 EXPOSURE RULE
You’ve heard this before; people need to be exposed to products or services at least seven times (on average) before making a purchase. The same goes for you. It isn’t uncommon to have multiple (even 7!) conversations before they are ready to see what you have to offer.
Follow-up with those prospects up to 7 times before counting them out. Sure, it’s a bit of a process, but you have the time to build for the long term. And, you may find that on that 7th exposure, they are more than ready to buy (or work with you).
CREATE A CONSISTENT FOLLOW-UP STRATEGY
With all the tools available at your fingertips these days, follow-ups don’t need to take a whole lot of time. So here are some of the ways we create consistent follow-ups in our business. This allows us to ensure they are getting done without wasting time.
- weekly content through our blog
- weekly emails
- messenger follow-ups every Friday
- an ongoing list of new prospects to connect or reconnect with
- responding to comments/inquiries on videos
- business page content and automated messaging
Overall, we do all of our follow-ups personally. Automated messages are only used to qualify prospects — we believe wholeheartedly in relationship marketing.
GET AHEAD OF THE GAME
A recent Hubspot article stated that most people give up (40%) after the first follow-up. Think about all of those lying in wait for someone to connect with them.
When your purpose and intention impact and influence lives, serve that intention. Then, see it through until they have said ‘no thank you or, ‘let’s get started.
Don’t fall into the 40% and certainly don’t fall into the 70% who aren’t following up effectively.
Be the difference.
If you haven’t already, be sure to join our Facebook Group — Influencers Hangout — This is a place for network marketers who want to learn how to use social media the right way to grow their business!
Or in the meantime, learn a little bit more about who we are and why we believe in ‘Breathing Life into People‘.
Spark your Influence!