This blog is for the network marketer using (or would like to be using) Facebook for their business. A few of these Facebook Messenger strategies are geared toward those who operate a business page, so omit those as you go.
Please note that if you do not have a budget for ads, spend less time there.
However, be encouraged to use these strategies directly from your personal Facebook. It will take a bit more legwork from a personal profile.
After all, network marketers love the trenches anyways, right?
Facebook Messenger Strategies for Small Business Owners
Before we dive in, we want to explain our thoughts on Facebook Business Pages. Yes, they are an excellent hub for delivering content. But in addition, they rank well in search engines, can act as a makeshift website if you don’t have one, etc.
Sounds great, right? And they can be …
However, they have become a pay-to-play space over the last decade. This is why we mention if you are not in a position to run ads, Facebook Business Pages can occupy a lot of time without the results.
So, when we talk about Facebook Messenger strategies, the automation parts of a business page are heavy, whereas, on a personal page, they will require leg work.
So, tweak as necessary for your needs — and here we go!
Facebook Messenger is quickly becoming a widely used marketing tool (already there is the truth). It’s easy to see why—80% open rates, 60% clickthrough rates, and sky-high conversion rates.
Who doesn’t want results like that?
Studies have also shown that more people will engage through Facebook Messenger than email. As a result, we have seen quite a shift in business owners spending more time in the messenger world than in email inboxes.
We still like them both!
- 3 billion monthly active users with organic growth on business-to-customer engagements
- 8 billion messages, inclusive of automated messages, were sent between businesses and customers
These stats are through automation tools on Facebook Business Pages. Although you could easily apply the same techniques in your (personal profile) inbox (if that’s your jam), you must do them manually. To be honest, that manual, personal touch approach wins almost every time.
Things you Want to be set up through Facebook Messenger.
First and foremost, set up your welcome message for your prospect or customer. Something simple like;
‘Thanks so much for connecting. I can’t wait to learn more about your needs and how I can serve you best!’
Keep the welcome message open-ended — give them a chance to respond. This is good practice when you send and accept new friend requests too. Take a moment to be human and introduce yourself (NOT your business, not yet).
Keep it Personable – Spread that Valuable Content.
Chatting is an excellent way to communicate more relevant information with your prospects. If you’re planning to spread more of your content, Facebook Messenger strategies can be used for distributing products and services to more customers.
You can reach out to users who do the following activities on Facebook:
- People that use a relevant hashtag of your brand
- Users that engage with related sponsored posts
- People who show interest in your niche.
One of the best ways to get your content out there is to target those who follow your competitors’ content.
Let’s assume you wrote a great blog post or came across a relevant article that you know your audience/prospects would love — send it out to them. Offering value through messenger is not only personable (you were thinking about them) but also very effective.
People want to know you care.
Lastly, go out and breathe life into people. Send those Happy Birthdays, check in messages, ask people how they are, etc. Don’t shy away from being a human first. Facebook Messenger is a powerful tool when used correctly.
Additionally, feel free to send that voice note or a quick video.
Messenger is a personable, one-on-one space; your prospects will love you for that extra care and attention.