This blog is for the small business owner who is using (or would like to be using) Facebook for their business. Now, a few of these Facebook Messenger strategies are geared to those who operate a business page so just omit those as you go.
Please note, if you do not have a budget for ads — don’t spend too much time over there.
However, don’t be deterred from using these strategies directly from your own personal Facebook. From a personal profile it will just take a little more leg work.
After all, entrepreneurs love the trenches anyways, right?
Facebook Messenger Strategies for Small Business Owners
Before we dive in, we just want to explain our thoughts on Facebook Business Pages. Yes, they are a great hub for delivering content, they rank well in search engines, can act as a makeshift website if you don’t have one, etc.
Sounds great, right? And they can be …
However, over the past couple years they have become a pay-to-play space. This is why we mention if you are not in a position to run ads, Facebook Business Pages can occupy a lot of time without the results.
Having said that too, even a small budget can go a long way in terms of reach. So, when we talk about Facebook Messenger strategies, the automation parts of business page heavy where on a personal page they will require leg work.
So, tweak as necessary for your needs — and here we go!
Facebook Messenger is quickly becoming a widely used marketing tool (already there is the truth). It’s easy to see why—80% open rates, 60% clickthrough rates, and sky-high conversion rates.
Who doesn’t want results like that?
Studies have also shown that more people will engage through Facebook Messenger than they do in email. As a result, we have seen quite a shift in business owners spending more time in the messenger world than email inboxes.
We still like ’em both!
- 3 billion monthly active users with organic growth on business-to-customer engagements
- 8 billion messages, inclusive of automated messages, were sent between businesses and customers
These stats are through automation tools on Facebook Business Pages although, you could easily apply the same techniques in your personal inbox (if that’s your jam) you would just have to do them manually.
Things you Want set up through Facebook Messenger
First and foremost set up your welcome message for your. prospect and/or customer. Something simple like;
‘Thanks so much for connecting, I can’t wait to learn more about your needs and how I can serve you best!’
Keep the welcome message open ended — give them a chance to respond. This is good practice when you send and/or accept new friend requests too. Take a moment to be human and introduce yourself!
Keep it Personable – Spread that Valuable Content
Chatting is a good way to communicate more relevant information with your prospects. If you’re planning to spread more of your content, Facebook Messenger strategies can be used for distributing products and services to more customers.
You can reach out to users who do the following activities on Facebook:
- People that use a relevant hashtag of your brand
- Users that engage with your sponsored posts
- People who show interest in your company’s partners and affiliates.
One of the best ways to get your content out there is to target those who follow your competitors content, as well.
Let’s assume you wrote a great blog post or came across a relevant article that you know your audience/prospects would love — send it out to them. Offering value through messenger is not only personable (you were thinking about them), but also very effective.
People want to know you care.
Lastly, go out and breathe life into people. Send those Happy Birthdays, send those check in messages, ask people how they are, etc. Don’t shy away from being a human first. Facebook messenger is a powerful tool when used correctly.
Additionally, feel free to send that voice note or quick video. Messenger is a personable, one on one space and, your prospects will love you for that extra care and attention.
If you haven’t already, be sure to join our Facebook Group — Influencers Hangout — This is a place for network marketers who want to learn how to use social media the right way to grow their business! Or in the mean time, learn a little bit more about who we are and why, we believe in ‘Breathing Life into People‘.
Spark your Influence!ImageImage