Is community and fostering great culture important to your business? In this blog, we want to share with you the value in creating a Facebook community for your business.
Chances are, over the course of your time on Facebook you have joined a few groups, right? Us too! In fact, some of best prospects turned customers have been as a result of Facebook Communities.
In other words, we know the power behind them. And, that’s what we want to share with you today. Now, you might be asking yourself if this is relevant to businesses that operate outside of being 100% online and the answer is absolutely YES!
You may know our story, but in a nut shell we love the hybrid of offline meets online and have worked diligently over the past few years to creating some great balance between the two. We are high-touch people so the offline connections are super important to us but we love the flexibility of being able to build 7-figure businesses online too.
Much of this online success we credit to having a thriving Facebook Community.
Why is Community Important to Business?
If your business involves people (which we’re pretty confident it does), community is powerful. In many ways, your community members become the best advocates for your business with testimonies, experiences and we can learn a lot from their questions.
A strong community allows your happy customers to do the selling for you — without them even realizing it. Think about the stories you share or before and after pictures even — these assets drive sales. So, imagine being able to plug the curious consumer into a Facebook Community that they can learn from, read testimonials, talk about how wonderful you are and all things in between.
Creating a strong community around your business is imperative. Let’s use Lady Gaga as one example. Her community the Little Monsters, has grown into something what once may have seemed impossible. The movement she has fostered has done incredible things for millions of people.
If you aren’t familiar with that journey — you may want to!
A Facebook Community Creates Belonging
And, frankly any type of community can create a safe space for people in your niche who may have felt outcasted otherwise. Let’s use the skin care market as an example; not everyone wants to post their struggle with their skin publicly. In a Facebook Community they are far more likely to share the details because it feels inclusive, safe and non-judgemental even.
Trust. We know this word is the foundation of new and long-term business. Imagine being able to create a space online, that fulfilled the building blocks that amount to this word we strive for with prospects.
In your communities, you are able to dive in a little deeper into product or service benefits. And, do so without the salesy feel that can come across on a public forum. In fact, the entire Facebook Group can cater specifically to those who NEED you the most. You can share articles, images, videos, testimonies, stories, etc. specific to your business — all, day long.
How Large Should a Community be, to be Successful?
This is a question we are asked a lot! And guess what? There is no size fits all. Because, we know some incredible coaches for example who have communities of 3o-40 people and are crushing it. Where we also know others with Facebook Groups into the multiple thousands who crush it as well.
They key, is knowing what your offer is to that community, and set your growth goals according to that. For example, if you are selling a high ticket product or service your community size can be significantly smaller than one offering lower ticket products or services.
Focus on the quality versus the quantity and that, becomes a thriving Facebook Community!
Do you currently have a Facebook Community for your business? Or, would it be helpful for you to learn how to create and manage one? Let us know in the comments!