Document don’t create. This line was coined by Gary Vaynerchuk and it has helped shaped the way we share our journey. You see, too often we get so caught up on what content to create. Where, without overthinking this task we would see there is content everywhere.
More importantly, we are living it every single moment.
Think about why people connect and/or engage with you. More than likely, it’s because of who you are, the things you share, the places you travel, etc. More and more, people are connected to the story not the product or service or frankly, the outcome
And yet, we continue to find ourselves trapped in this content creation block. We hope, today’s blog will help you uncover a few strategic ways to help you break through.
Our Thoughts | Document vs. Create
It doesn’t matter where you are on your journey, consistently and productively putting in the necessary work is something that all creators and business owners can relate to.
Perhaps it’s the late night hours, early morning calls and weekends are part of this grind — and is something that unites us.
And, because of this unity …
… we can’t all relate to regular nine-to-five jobs. We struggle with societal norms and even working in environments that do not allow for our creativity to grow. Entrepreneurs do not want to feel alone, right?
We’d rather stick with each other in order to feel our version of what is normal. Which let’s be real is quite the opposite to the everyday person. What ends up happening is collaboration. We support each other, we share our resources, and introduce our networks.
Now, this is where documenting is key. Showing the everyday person the ins and outs of what you do (and why you do it) helps you become relatable. People love the idea of community and culture — feed that through showing them your journey.
Details are Everything.
You will never know how to successfully run a business unless you experience and welcome the finer details. And, you can’t do that without fully diving into the ins and outs.
Ask any business owner how they have learned the skills they now possess, and they will tell you that they learned from doing. Trial and error. Failing forward. That is how you learn. They also document these things more often than not — how else can you review, adapt or shift gears?
Own your Journey.
Think about it like this; when the media looks at the successes of most entrepreneurs, they’re looking at the end product. The fact is, what created that outcome was a combination of sleepless nights, regular sacrifices, endless. tweaks, and a plethora of personal development.
A successful person, whether it be an athlete, entrepreneur, actor or business person, is created during all the finer details from the lessons learned.
The journey was through the training in order to become great. When you document your highs and lows, share them — create a bank of endless lessons to deliver to your audience.
Overall, people relate to the journey more so than the outcome. The majority of people can’t fathom unlimited earning potential or answering only to yourself. Bottom line is, we were never conditioned that way.
So in knowing this, how can you start documenting your journey to attract, inspire and relate to others?
If you haven’t already, be sure to join our Facebook Group — Influencers Hangout — This is a place for network marketers who want to learn how to use social media the right way to grow their business! Or in the mean time, learn a little bit more about who we are and why, we believe in ‘Breathing Life into People‘.
Spark your Influence!Image