Storytelling has been around for thousands of years, right? And, who doesn’t LOVE a great story? WE DO! What if we told you that you can turn those stories you have, into profits? The reality is if we are intentional with our lives and businesses, we would realize that we can curate effective stories based on every day experiences.
Even the simplest of stories can be incredibly relatable to our audiences — so why aren’t we telling them?
In today’s post, we are going to share with you a few tricks that will help you tell more effective stories for your business and quite frankly, why you should be!
EFFECTIVE STORIES CAN TRANSLATE TO MORE PROFITS
Developing your storytelling skills and learning how to turn your own experiences into an effective story takes practice, but there are tried and true methods of improving your craft.
Let’s dive in with 5 of our top tips when it comes to storytelling and your business.
Get Clear with your Message
When creating a story, you should have a definite idea of what you’re building towards. If your story has a strong moral component, you’ll want to guide your audience to that message. Now, if you’re telling a funny story, you might build toward a twist that will leave your audience literally ‘laughing out loud!’.
Regardless of what type of story you are telling, it’s important to be very clear on the central theme that you are building your story around.
Start with the end goal and work backwards — also known as reverse engineering.
Don’t Shy Away from Conflict
As an entrepreneur who is looking to create more effective stories, you can’t shy away from conflict. Great storytellers create content that has all sorts of obstacles and hardships throughout the path of their storyline. In order to be satisfied with a happy ending for example, audiences have to watch the main person struggle to achieve their goals.
It’s okay to share the hardships, the struggle and mistakes —in fact, it’s necessary. Effective stories are built on conflict, and it’s imperative that you embrace that. Please note this doesn’t mean simply sharing a negative piece of content and hanging it out there — be sure to share the lesson learned, triumph or solution to tie it back into your business, brand or personality.
Curate your own Personal Stories and Experiences
Whether or not you are telling a real story based on personal experience, you can always look to your life for inspiration when creating new stories. Think about important experiences in your real life and how you might be able to craft them into an effective story that your audience can relate to.
Can’t think of your own personal story to weave in there? Borrow one from someone else (with permission of course or, leave out names and specific details). When stories are real, they relate 10X better!
Engage with your Audience
An effective story requires you to connect with your audience. If you’re telling a short story in front of an audience (live or virtually), you might want to play around with bringing your gaze off your notes every so often to make eye contact with your audience.
Or, if you’re recording a podcast or other audible methods of content, so much depends upon the expressiveness of your voice and your ability to bring emotion with your tone. However you choose to tell your story, make sure you are always considering how your message is being received.
Tonality, expression and raw emotions are among the most successful stories told.
Check out other Great Storytellers
Your personal stories will always be unique and specific to you, but there’s no better way to learn how to craft and deliver one than by watching storytellers you connect and even look up to. Most of us know people who we believe are engaging storytellers, right?
Chances are you’ve come across more than a handful of talented storytellers in your life.
Look for good storytellers and learn through observation.
How do they craft an effective story? How are they connecting with you? Are they tapping into your own emotions? Be mindful of the verbiage they use that hits you the most. Consider what content you are consuming that causes you to reach for that credit card and buy whatever it is.
We can learn a lot through observation.
Are you currently telling stories in your content? You know, often before we sit down to create a piece of content; blog, social media post, live videos, etc. we always talk about what led us to that breakthrough or moment. Together (since we build together) we reflect on our own experiences and share them (sort of like we’re doing now!).
Do yourself a favor and don’t overthink the process — YOU have a great story to tell and we can’t wait to see you start translating those stories into profits. Facts tell but stories, SELL!
If you haven’t already, be sure to join our Facebook Group — Influencers Hangout — This is a place for network marketers who want to learn how to use social media the right way to grow their business! Or in the mean time, learn a little bit more about who we are and why, we believe in ‘Breathing Life into People‘.
Spark your Influence!