Storytelling has been around for thousands of years, right? And who doesn’t LOVE a great story? WE DO! What if we told you that you could turn those stories you have into profits? Suppose we are intentional with our lives and businesses. In that case, we will realize we can curate compelling stories based on everyday experiences.
Even the simplest of stories can be incredibly relatable to our audiences — so why aren’t we telling them?
In today’s post, we will share a few tricks that will help you tell more compelling stories for your business and, quite frankly, why you should be!
EFFECTIVE STORIES CAN TRANSLATE TO MORE PROFITS
Developing your storytelling skills and learning to turn your experiences into an effective story takes practice. Still, there are tried and true methods of improving your craft.
Let’s dive in with 5 of our top tips for storytelling and your business.
Get Clear with Your Message
When creating a story, you should have a definite idea of what you’re building towards. For example, if your story has a strong moral component, you’ll want to guide your audience to that message. Now, if you’re telling a funny story, you might build toward a twist that will leave your audience literally ‘laughing out loud!’.
Regardless of the story you tell, it’s essential to be very clear on the central theme you are building your story around.
Start with the end goal and work backward — reverse engineering.
Don’t Shy Away from Conflict
You can’t shy away from conflict as an entrepreneur looking to create more effective stories. Great storytellers create content that has all sorts of obstacles and hardships throughout the path of their storylines. However, to be satisfied with a happy ending, audiences must watch the main person struggle to achieve their goals.
It’s okay to share the hardships, struggles, and mistakes —in fact, it’s necessary. Effective stories are built on conflict, and you must embrace that. Please note this doesn’t mean simply sharing a negative piece of content and hanging it out there — be sure to share the lesson learned, triumph, or solution to tie it back into your business, brand, or personality.
Curate your own Personal Stories and Experiences.
Whether or not you are telling a real story based on personal experience, you can always look to your life for inspiration when creating new stories. Think about essential experiences in your real life and how you can craft them into a compelling story that your audience can relate to.
Can’t think of your own personal story to weave in there? Borrow one from someone else (with permission, of course, or leave out names and specific details). When stories are real, they relate 10X better!
Engage with your Audience
An effective story requires you to connect with your audience. So if you’re telling a short story in front of an audience (live or virtually), you should occasionally keep your gaze off your notes to make eye contact with your audience.
Or, if you’re recording a podcast or other audible methods of content, so much depends upon the expressiveness of your voice and your ability to bring emotion with your tone. However, you choose to tell your story and always consider how your message is being received.
Tonality, expression, and raw emotions are among the most successful stories.
Check out other Great Storytellers
Your personal stories will always be unique and specific to you. Still, there’s no better way to learn how to craft and deliver one than by watching storytellers you connect with and even look up to. Most of us know people who are engaging storytellers.
Chances are you’ve come across more than a handful of talented storytellers in your life.
Look for good storytellers and learn through observation.
How do they craft an effective story? How are they connecting with you? Are they tapping into your own emotions? Be mindful of the jargon they use that hits you the most. Consider what content you consume that causes you to reach for that credit card and buy whatever it is.
We can learn a lot through observation.
Are you currently telling stories in your content? You know, we often talk about what led us to that breakthrough or moment before we sit down to create a piece of content, blog, social media post, live video, etc… Together (since we build together), we reflect on our own experiences and share them (sort of like we’re doing now!).
Do yourself a favor and don’t overthink the process — YOU have a great story to tell, and we can’t wait to see you start translating those stories into profits. Facts tell, but stories, SELL!