We recently read an article by Mark Schaefer, the executive director of Schaefer Marketing Solutions. He’s also the author of several best-selling digital marketing books. And in this article, we will reference what he describes as; how to create compelling content using the acronym RITE. 

  1. Relevant
  2. Interesting 
  3. Timely 
  4. Entertaining 

We don’t know about you, but we love acronyms. 

They help keep things on point and ensure we deliver to our readers. Have you heard this one before? If you have — awesome, consider this a refresher. If you haven’t been well, you are in for a treat! 

Let’s get this content party started.

It’s Time you Start Creating Effective Content! 

Think about why your audience follows you. See, it is easier to attract people initially, but the skill comes from keeping them there (and engaged). This quick checklist, referred to as RITE, will help! 

Relevant

You don’t want to confuse people. For example, if you started a video series about woodworking and then did a commentary on French history, your readers would think, “What’s going on here? I came here for the woodworking tips!” So you’re no longer relevant.

Staying aligned with Mark’s example, think about how this applies to you. 

Why are people following you, and are you giving them a reason to stick around? Think about the value and content you put out there — how is your audience responding? You can learn a ton from the reactions, comments and messages you receive. 

Stay relevant to that feedback. 

Interesting

Publishing your content isn’t a creative writing contest. It’s a war for attention. Every single piece of content you produce must be interesting. If you can’t do that consistently, you’ll lose your audience to competitors who can hold their attention“.

How do you stay consistently interesting?

“When I create effective content that’s particularly provocative, somebody in the comment section will typically write “How did you know this was on my mind?” or, “How did you know we were just talking about this at work?”

Similar to the relevancy we spoke about above, these are the reactions you’re after. You want people to feel like you’re in their minds. That’s a powerful emotional connection that we know can lead to sales. It develops that relatability and trust factor. 

Timely

One of the things we’ve always done and stressed others do in their content calendars is to leave room for audibles. Think about the events or events happening around you that are relevant to your followers. Being in the know about topics that interest your audience is critical. 

Now, don’t just share and talk about trending topics because they’re trending; make sure they align with WHO you are!

Mark gives a great reference to what he calls ‘wow news.’ 

In every industry, there’s somebody producing a newsletter that curates the latest news (If there isn’t, go do that!). Read this news every day. If there’s a news item that makes you go “wow!” it’s probable that others are going “wow,” too. Open up your laptop at that moment and write a post about the implications of that news from your point of view. Publish that same day and your readers will love you“.

Entertaining

Who doesn’t love a good laugh? So whether it be a video, an image or a funny piece of text — share it with some context. Add a little flavor to the content you’re sharing or posting. Maybe it hits on memory or even includes why you’re sharing it. 

Too often, people share entertaining content, and we all get a good laugh, but it won’t cause us to connect with you.

Overall, every time you are looking to creative effective content keep this acronym in mind — RITE. Do you have other acronyms that help you stay on track? Are you an acronym lover like us? Let us know in the comments!
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5 Secrets For Massive Influence

5 Secrets For Massive Influence

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