Launch a business, and the rest falls into place, right? But you have probably figured out by now that that’s not the case. And, many entrepreneurs can start to feel like they’re spinning in circles – often. But we know that when we launch, we’re excited. That is one of the primary keys we want to teach today about attraction marketing – excitement goes a long way!
Let’s first deal with one thing at a time because …
Plastering your products, services or opportunities across social media will not work. It will hurt you more than help you – so let’s agree to stop that now.
What is Attraction Marketing?
When you Google attraction marketing, you get this …
Marketing techniques are specifically designed to teach the customer what you are doing and how a service or product will benefit them way before they purchase it.
Well, that’s a mouthful! And the best way to summarize this is to say people will buy products from somewhere. Whether it be a big box store, an influencer on Instagram, a mom-and-pop shop or someone they are drawn to on social media.
We want to focus on the latter.
Attraction Marketing can mean that you are consistent, authentic and genuine through your presence on social media that people WANT to know what you’re up to. Additionally, the goal of attraction marketing is to have people need to learn more and drive themselves closer to a buying decision without you having to do a thing.
How to Apply Attraction Marketing to Social Media
Value. As long as you provide relevant and consistent value to your audience, you are in attraction marketing. There are a few things you want to make sure you are aware of before you go out shouting from the rooftops;
- Who is your ideal customer or client?
- Where do they spend their time online?
- Do you have a solution to what they might need?
- What can you teach them?
Sharing value is excellent — sharing relevant solutions consistently with your audience is brilliant. Think about your product or service – what void are you filling with it?
If you are a graphic designer, your ideal clients will likely be in business or entrepreneurship. On the other hand, if you sell makeup or cosmetics, there is a reasonable probability your audience is female and may read Cosmo magazine.
Brainstorm ways in which you can add value to those people.
What can you bring into their lives that would interest them – ideally, long-term?
Start shaping your content around those needs and interests. And remember, think outside the box on this – things do not need to be directly related to what you do. The goal is to stay on topic but shift it about 2-3 degrees away. So many people may not know they need you until you hit that pain point.
Attraction Marketing and Pain Points
Everyone has ‘problems’ in need of solutions. The main thing to remember is that you are here to help solve problems (within your niche), period. Do not attach a transaction to that expectation – they will come naturally.
Instead, when you focus your narrative on helping others through the value you put out there – people will naturally want to buy.
Attraction Marketing works so well because consumers feel they need to be sold. They do, however, feel informed. And an educated consumer is a lifelong one!
You can grow a team on the other side of the business. Whether this is in network marketing or simply sales in general, we know that a larger team drives more sales volume. Therefore, consider the relationships you are also attracting by being valuable. You are also demonstrating (leading the way) to potential prospects how they can apply these same strategies to their social media profiles.
3 Major Benefits of Attraction Marketing
The bottom line is that everyone in the entrepreneurial space should implement attraction marketing in their strategies. There are three significant benefits to this approach;
- Building Relationships
- Creates Trust
- Establishes Loyalty
These three things will propel you and your business into places you only once dreamed of. But, among these benefits, they are also focused on the long-term. Too often, people want to rush the process, but we promise if you understood what was on the other side of long-term strategies, you would stop at nothing to get there.
Have you been using attraction marketing in your efforts? Share what has worked for you so far!
If you haven’t already, be sure to join our Facebook Group — Influencers Hangout — This is a place for network marketers who want to learn how to use social media the right way to grow their business! Or, in the meantime, learn a little more about who we are and why we believe in ‘Breathing Life into People‘.
We Believe in You ♥️