One of the most common things our clients or business partners tell us is that creating content ideas is one of the most challenging obstacles to overcome. They often have lots to say about a lot of things, but when they sit at the computer, they draw huge blanks.
And the truth is, we were there too — for a LONG time. So, to alleviate some of those blank moments for you, we’ve put together a list of 15 content ideas to help you make the magic happen within your content!
Remember, your audience looks to you as an influence or inspiration in their lives — give them the goods! Don’t get caught up in making things perfect. See, people love the real you, the authentic you and allowing your personality to shine through various topics is GREAT!
Let’s start jammin’
15 Content Ideas for your next post!
Please remember to make sure you are injecting yourself into the content you are writing about. It’s great to give perspectives, opinions and insights. This is especially true if you are sharing someone else’s content. So, don’t just hit the share button and post — it is and give some context of how it relates to you. Or, add some commentary on what attracted you to the piece or otherwise.
Customer success story.
When you receive a great testimonial from a customer, ask permission to turn it into a post. Then, use the post to attract more customer stories.
Comment on the news.
How are current events affecting your customers? Run a Google Alert on specific keywords related to your niche to find relevant news items to discuss.
Create a link roundup.
When you notice several interesting opinions on a topic, you can pull them together into a single post of the best ideas. (Don’t forget to share your thoughts around the topics, too — your personal touch on the subject (s) goes a long way).
Answer the questions everyone is asking.
An FAQ post shows you’re responsive, saving customers time when they have a go-to area on your website or even a document/file created on social media.
Ask your question.
What would you like to know about your customers, prospects or clients? Just ask, and let your readers create the content. User-Generated Content is ALWAYS a good idea.
Talk about trends.
You demonstrate authority and expertise when you tell how things are evolving in your industry. Speaking on trends is a great way to position yourself as the expert and the go-to in your niche.
Discuss future plans.
Give readers a sneak peek at what you’ll do in the coming months or even year(s) to start generating interest. This creates excellent buying emotions like; anticipation, FOMO and excitement.
Review a book.
If you’ve read a book you think the audience might like, give it a review — ask them if they’ve read one that they would recommend.
Review a product or service.
This shouldn’t be one of your products or services or a direct competitor’s, but rather a related item your audience might want to learn more about.
Do a comparison style test.
Provide even more value by comparing two or more related products or services.
Post a video.
Create variety with a video post (live video works here, too!). For example, you can give a sneak preview of a new product or something you’re working on.
Share about a conference.
Quote inspiring speakers or tell your audience about the latest trends and ideas from the conference that you’ll be implementing into your business (where they will benefit).
Explain how you do it.
Do you have a unique way you make your product? Perhaps the way you handle returns or welcome new customers to your business? Describe your process. This gives your prospects some predictability in what they can expect if they purchase
Create a regular feature.
Do a “customer of the week” type spotlight or create a monthly collection of the best online articles (research or otherwise) that match your audience’s interests.
Create a series.
If you’d like to teach your audience something complicated, break the topic into several parts. Series are an effective way to turn casual readers into subscribers. They will continue to come back for the next piece of the series. So, the onus is to ensure you deliver on that—a great addition to your content ideas strategy.