One of the most common things our clients or colleagues tell us is that content ideas are one of the hardest obstacles to overcome. A lot of times, they have lots to say about a lot of things but when they sit down at the computer they draw huge blanks.
And the truth is, we were there too — for a LONG time. So, to alleviate some of those blank moments for you, we’ve put together a list of 15 content ideas to help you make the magic happen within your content!
Remember, your audience is look to you as an influence or inspiration in their lives — give them the goods! Don’t get caught up in making things perfect. See, people love the real you, the authentic you and allowing your personality shine through a variety of topics is GREAT!
Let’s start jammin’
15 Content Ideas for your next post!
Please remember to make sure you are injecting yourself into the content you are writing about. It’s great to give perspectives, opinions and insights. This is especially true if you are sharing someone else’s content. Don’t just hit the share button and post — hit is and give some context of how it relates you. Or, add some commentary on what attracted you to the piece or otherwise.
We’re all in the people business and you’ve heard it many times before — people BUY from those they know, like and trust. Let your audience get to know you and thank us later (just kidding!) but seriously, shine bright.
Customer success story.
When you receive a great testimonial from a customer, ask for permission to turn it into a post. Use the post to solicit more customer stories.
Comment on the news.
How are current events affecting your customers? Run a Google Alert on certain keywords related to your niche to find relevant news items to discuss.
Create a link roundup.
When you notice several interesting opinions on a topic, you can pull them together into a single post of the best ideas. (Don’t forget to share your thoughts around the topics too — your personal touch on the topic(s) go a long way).
Answer the questions everyone is asking.
An FAQ post shows you’re responsive and, this saves customers time when they have a go-to area on your website or even a document/file created on social media.
Ask your own question.
What would you like to know about your customers, prospects or clients? Just ask, and let your readers create the content. User-Generated content is ALWAYS a good idea.
Talk about trends.
You demonstrate authority and expertise when you tell how things are evolving in your industry. Trends and speaking on them, is a great way to position yourself as the expert and the go-to in your niche.
Discuss future plans.
Give readers a sneak peek at what you’ll do in the coming months or even year(s) to start generating interest. This creates great buying emotions like; anticipation, FOMO and excitement.
Review a book.
If you’ve read a book you think audience might like, give it a review — ask them if they’ve read one that they would recommend.
Review a product or service.
This shouldn’t be one of your own products or services or a direct competitor’s for that matter, but rather a related item your audience might want to learn more about.
Do a comparison style test.
Provide even more value by comparing 2 or more related products or services.
Post a video.
Create variety with a video post (live video works here too!). You can give a sneak preview of a new product or something you’re working on.
Share about a conference.
Quote inspiring speakers or tell your audience about the latest trends and ideas from the conference that you’ll be implementing into your own business (where they will benefit).
Explain how you do it.
Do you have a special way you make your product? Perhaps the way you handle returns or welcome new customers to your business? Describe your process. This gives your prospects some predictability in what they can expect if they purchase
Create a regular feature.
Do a “customer of the week” type spotlight or create a monthly collection of the best online articles (research or otherwise) that match your audiences’ interests.
Create a series.
If you’d like to teach your audience something complicated, break the topic into several parts. Series are an effective way to turn casual readers into subscribers. They will continue to come back for the next piece of the series. So, the onus is on you to make sure you deliver on that. Needless to say, a great addition to your content ideas strategy.
If you haven’t already, be sure to join our Facebook Group — Influencers Hangout — This is a place for network marketers who want to learn how to use social media the right way to grow their business! Or in the mean time, learn a little bit more about who we are and why, we believe in ‘Breathing Life into People‘.
Spark your Influence!